It’s about a somebody who wants to see what else they can do, battle through their own fear and self doubt, be curious and learn more about their self, body and mind.’ The Sun reports that the 39-year-old star is releasing the premium sex toys after setting up a new company, Crazy Curiosity Ltd.

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annsummers were in total alignment with my vision for this product, which is so much more than just a vibrator. In EastEnders, Janine was known for causing pain but Charlie is taking the pleasure route with her brand new project. Battled through a lot of everything to get this to you today. 4 years in the making… It’s Called The U. And it’s all about U. It’s won a f***** award!" I got approached on my 40th birthday and I felt like my life was standing still,’ she told hosts Holly Willoughby and Phillip Schofield. She encouraged her followers to be curious about their own body, adding: "I was fed up of not feeling comfortable in my body. Realised I didn’t know enough about it, so I went on a journey of the body and mind. It’s a powerful one, and I’d love U to go on one too."I woke up in the middle of the night about four years ago and thought well why isn’t there a vibrator that surrounds the clitoris and it doesn’t penetrate?" she said on This Morning.

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I spoke to friends, I told them it’s going to be in the shape of a 'U' and it’s going to surround the vulva and it’s going be called The U and they said, ‘You should do it, you should do it!'" Who needs EastEnders Monopoly? A whole new range of EastEnders related gifts will soon be on the market. It’s been a really interesting journey for me for exactly those reasons," she continued, "the fear that I’ve felt doing [the business]. I’ve had so much self-doubt and uncertainty." After leaving the long-running BBC soap, the star is starting a new business focusing on female pleasure as well as continuing to act on stage in a touring adaptation of Neil Gaiman’s book The Ocean at the End of the Lane.The actress, who played Janine Butcher in the BBC One soap, appeared on This Morning to discuss the new venture, which she said has been four years in the making. Former EastEnders star Charlie Brooks is reportedly releasing her own range of sex toys with Ann Summers – with one of the vibrators in question being called The Butcher in honour of her Walford character Janine.