La Casera is a traditional Spanish brand of soda. It is one of the most popular soft drinks in Spain. El final de los 90 y el principio de los años 2000 fueron más complejos para La Casera, además de tener que hacer frente a más competencia, la compañía cambió de manos en hasta seis ocasiones. En 1995, el grupo Iberian Beverage compró el 51% para hacerse con la totalidad del capital un año después. En 1999 y tras los cambios accionariales en Iberian Beverage, el banco BNP Paribas se hizo con el 13% de La Casera. Federico Bahamontes with his original bicycle at his fan club headquarters in Toledo, Spain, in 2019. Photograph: Sergio Pérez/Reuters The Brandcom Awards which is in its second edition is organised by the publishers of Brand Communicator magazine. The awards are the celebration of the exploits and achievements of brands, agencies and notable players in the marketing communication industry who have defied the odds to make an impact in the industry. The award is also designed to be the most credible and prestigious platform for recognition in the marketing and communications industry in Nigeria. READ ALSO: La Casera Apple Drink participates in 2019 Udiroko Festival

The only thing left is to enjoy this delicious soda. Buy Spanish Tinto de Verano La Casera online and enjoy the typical Spanish summer from any city in EuropeThe bottling lines are all supplied by the Krones company in Germany, the world’s leading supplier of beverage equipment. They are built to the most stringent quality standards and supported with 24/7 service.

If you recall, La Casera showed massive support to the frontline workers and the public at large last year during the COVID 19 pandemic with the “La Casera Heroes Campaign” and “This is Not a Full Stop Campaign”. Each review score is between 1-10. To get the overall score that you see, we add up all the review scores we’ve received and divide that total by the number of review scores we’ve received. In addition, guests can give separate ‘subscores’ in crucial areas, such as location, cleanliness, staff, comfort, facilities, value for money and free Wi-Fi. Note that guests submit their subscores and their overall scores independently, so there’s no direct link between them. La Casera no solo fue pionera en el sabor y la receta de su refresco, también en un tapón mecánico que fue marca de la casa durante décadas. La innovación ha acompañado a la compañía -ahora parte de Suntory Beverage and Food- desde sus inicios. En 1967 se lanzaron al mercado los sabores de naranja y limón, pero tal como defiende Fuentes, “no podemos mirar con nostalgia al pasado. Igual que la sociedad ha evolucionado también lo ha hecho nuestra oferta de productos. Ahora hay otras opciones disponibles”, explica.

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Según datos publicados por Expansión, en esa década había 40 plantas embotelladoras y la marca facturaba 30.000 millones de pesetas. La Casera daba trabajo entonces a 6.000 empleados. Bahamontes remained a constant presence on the cycling circuit into his 90s, and was elected the best climber in Tour de France history by a celebrity panel in 2013, but as he said in an interview with Cycle Sport magazine in 1993: “I’m never going to hear the last of that ruddy ice-cream.”