It is increasingly hard to drink a small or `moderate' amount of alcohol and `controlling ` your intake is a constant, exhausting battle - not drinking at all is a simple mental reprogramming that is blissfully easy in comparison.

So - the question you'll be asking yourself is whether to buy this book. Absolute 100% yes. You can stop drinking with this book if you have the will to do so. And if it doesn't work for you, you'll have spent a fiver on the book but saved at least that with a few days off the booze. The strangest thing of all is that occasionally I have a dream that I've been drinking and when I wake up I feel disappointed in myself, until I realise it was only a dream.Jason Vale is the UK's leading authority on health, addiction, and most importantly juicing and using the power of freshly extracted raw juice from fruit and vegetables to help you live a fitter, vibrant and juicier life! He is the number one best selling author of 7lbs in 7 Days Super Juice Diet. The only part I disagree with is where he continually says that alcohol has no advantages whatsoever. If that were the case, I doubt anyone would touch the stuff! The warm, fuzzy happy feeling that comes from having the first one or two is what hooks people in and is a benefit for those feeling insecure, or tired, or down. It's not really an "advantage" per se because it's actually your body responding to mild poisoning, but it feels like one and is very alluring. That being said, the warm fuzzy happy feeling is really nice, but unfortunately most people can't stop there (I often struggled to) and that's where the issues start. Vale makes many valid points such as: “Alcohol is the only drug in the world where when you stop taking it, you are seen as having a problem.” This statement is so true! When people stop smoking, they’re often congratulated, but when people stop drinking alcohol, they’re often scrutinized.

Vale points out that our society promotes drinking at nearly every celebration. Let’s drink to so and so’s promotion, birthday, wedding, graduation, christening, team making it to the Super Bowl etc. Consider how many alcohol related commercials ran during the Super Bowl; and the ads are always glamorous. So, I have read three books now on obtaining an alcohol-free life and within each one I discovered so much that inspired me to quit- and, honestly- I have never felt better! One main point Jason Vale starts with which really opened my eyes- there is no such thing as “alcoholism”! He states emphatically that Alcohol is an addictive drug just like heroin. There is no such thing as an alcoholic and there is no such disease as alcoholism! (as society understands it). Whether you agree with this statement or not, one thing is for sure, you will never see alcohol in the same light ever again after reading this book. Jason Vale takes an honest and hard hitting look at people's conceptions of our most widely consumed drug. Jason's major argument is there is no such thing as an 'alcoholic' and that we are conditioned to accept alcohol as a 'normal' substance in today's society despite the fact that it is the major cause of many of today's social problems and a wide range of health issues. This book is much more than a simple eye opener, it will: change the way you see alcohol forever; show you how to stop drinking; help you enjoy the process and enjoy your life so much more than you do now without having to drink alcohol. So open your mind and take a journey with Jason to explore the myths about the most used and accepted drug addiction in the world! Early in the book Jason confesses that his text contains its fair share of brain-washing, or rather repeated, mantra-like messages which serve to break down common perceptions about alcohol. Overall, I think it makes a good case against alcohol. It is more a large collection of anecdotes than a well cited review of the evidence. However, we all know that this evidence is out there. The book is designed to convince people to stop drinking, and people often respond better to anecdotes than hard evidence.Whether you agree with this statement or not, one thing is for sure, you will never see alcohol in the same light ever again after reading this book. Jason Vale takes an honest and hard hitting look at people’s conceptions of our most widely consumed drug. Jason’s major argument is there is no such thing as an ‘alcoholic’ and that we are conditioned to accept alcohol as a ‘normal’ substance in today’s society despite the fact that it is the major cause of many of today’s social problems and a wide range of health issues. There is a downside but only a small one. I do occasionally have a slight sense of loss when I pass the alcohol aisle in the supermarket or when I see friends drinking. Not that I want to drink, but it was always my treat at the end of the day and now I don't do that. I find myself developing other rewards - for example I've become very fond of a bowl of ice cream about 9pm! The feelings of loss are reducing in intensity as time goes by. Also, you sometimes smell other people's alcoholic drinks and feel quite nauseous. Jason realises the dominant feeling experienced by those contemplating a life without alcohol is fear. Fear they will no longer enjoy life; that their social life will be neutered; that they are forever depriving themselves of a precious treat. More encouraging is the fact that many testimonials (a generous number of which are listed in the front of the book) indicate it has not only given readers the strength to `give up' alcohol, but that it has removed their desire to drink. This is the root of the success and appeal - because the result is permanent (and not an ongoing struggle of willpower) and, as the title suggests, because it is easy. I discovered a passion for sobriety after about three months of giving up alcohol `for a while'. It did not take long to realise that life without alcohol was immeasurably better in every way.

Jason Vale fearlessly confronts every misconception about alcohol and a teetotal lifestyle and offers practical, down-to-earth advice on how to overcome issues such as: `what do I tell my friends and family?'; `will people think I'm boring?'; or `where will my confidence come from?'So I did read it and unsurprisingly no damage was done and I am still happily and contentedly alcohol free. The first week or so was hard work; not so much physical pain or anything like that but thinking about booze A LOT. The book really helps with this though because it teaches you how to think differently about alcohol. You get a desire and immediately counter it. The basic premise of the book is that everything we've come to accept about alcohol is a lie and everything it promises you is false. Without these techniques I'd never have made it through the initial difficult period. But is drinking alcohol in fact, glamorous? According to the CDC, 80,000 people in the US die each year from excessive alcohol use. According to Vale, 40,000 people in England die per year from alcohol related deaths. Not to mention all the short and long term side effects. (Inebriation= to exhilarate, stupefy) The weight continues to come off me - and even Christmas week when I ate for England I didn't put any on!