The new concept recaptures the brand’s iconic status by creating new relevance for today: two years of living through the pandemic left men looking for more meaning in their life. They are keen to reconnect with nature to reinvent themselves. Pin Tobias Sorensen stars in the Davidoff Cool Water Reborn fragrance campaign. Photo Credit: Matt Lambert / Davidoff Related: CHRISTIAN HOGUE STARS IN DAVIDOFF COOL WATER INTENSE FRAGRANCE CAMPAIGN Pin Delivering a striking side profile, Tobias Sorensen stars in the Davidoff Cool Water Reborn fragrance campaign. Photo Credit: Fede Delibes / Davidoff Authority to prescribe an Authority medicine is granted for specific indications and/or for certain patient circumstances. Authority may be obtained by telephone to Medicare Australia (known as "phone approval") or in writing from an authorised delegate of the Minister for Health. The campaign for Davidoff’s new eau de toilette Cool Water Reborn was developed by Select World, the same agency responsible for Cool Water’s trailblazing launch campaign a quarter-century ago. It was produced by Iconoclast, Germany and directed by Matt Lambert, who is best known for his intimate and often queer-driven storytelling and image making.

We were looking to rewrite a narrative that’s so learnt and simple whilst reintroducing the raw sexiness of the original 80’s campaign,” says Will Matthews, the Creative Director on the project. “Matt’s aesthetic and sensibility allowed us to craft something that is both utterly beautiful and new and yet embodies the very DNA of the brand.” Prescriptions must be written on an Authority Prescription Form, and the approval number must be noted on the prescription. Pharmacists cannot dispense the item as a pharmaceutical benefit unless it has been approved by Medicare Australia (indicated by the presence of the approval number). Photographers Matt Lambert and Fede Delibes captured Tobias Sorensen for the new Davidoff Cool Water Reborn campaign. For the scent, woody aromatics create a complex and long-lasting scent; it has a rosemary that has been distilled in Tunisia and vetiver sourced from Haiti. The Clean scent is cruelty-free, with 94% of its components coming from natural sources.

Men's Shopping

The film opens on a striking visual of a man suspended underwater, bathed in a blue hue in a womb-like image. An underwater soundscape evokes the feeling of a siren call in the distance, suspending time and moving it closer to experimental art film than a classic fragrance spot. The goal was to evoke the distinctive tone and style of the brand’s legacy, while simultaneously pushing it forward into a new realm.

Tobias Sorensen epitomizes the attitude of Davidoff Cool Water Reborn, which signifies a more incredible sensuality, a keener enjoyment, and a more profound devotion. Tobias seems to have been reborn from the sea in some of the dramatic ad artwork for Davidoff Cool Water Reborn, which embraces the watery themes that inspired the fragrance. Cool Water Reborn by Davidoff is evoking the provocative late ‘90s style of fragrance advertising with a campaign aimed at a new generation of fragrance users — the story of a man rising from the ocean, renewed. The secret of Davidoff Cool Water’s iconic status has been its amazingly bold consistency – reinventing itself for 25 years, always expressing the Zeitgeist in fragrance,” says Herwig Preis, CEO and Founder of Select World. “No wonder there’s been a wave of upstarts trying to copy its sensual and elemental approach.”

Pharmacy product

Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication. Some PBS medications are restricted and require prior approval from Medicare before a doctor is able to prescribe them on the PBS. This prior approval to prescribe grants the doctor the Authority to prescribe the desired medicine and have it funded under the PBS. Related: TOBIAS SORENSEN FRONTS DAVIDOFF RUN WILD FRAGRANCE CAMPAIGN Pin Danish model Tobias Sorensen fronts the Davidoff Cool Water Reborn fragrance campaign. Photo Credit: Fede Delibes / Davidoff Davidoff Cool Water Reborn Fragrance Campaign