Sustainability is a key pillar of Mob's ethos, so it’s fantastic that we’ve been able to partner with Love Food Hate Waste to deliver messaging around how we can change our behaviours with food for the good of the planet. As a result, we’ve been able to pilot new types of content, all while staying committed to our core values and messaging. Are you passionate about social media? Do you have an in-depth knowledge of the food and drink world? We're looking for a London-based Social Media Manager to join our team. If you think you, or someone you know, would thrive in this role, please get in touch or share. Full job details via the link below. #SocialMediaManager #Joinourteam Recipes we love: Harissa Sausage Orzotto, Lamb and Mint Flatbreads, Crispy Chilli Cauliflower and the Smoky Tomato and Aubergine Sandwich. The first Mob cookbook is an instant classic that contains all the inspiration you need to make budget meals to impress your friends and family, any time.

Fresh Mob by | Hachette UK

Whatever form it takes, reactive content helps you stay top of mind with your audience, by demonstrating that you're just as much of a consumer of culture as they are. It’s an excellent way to relate to your existing audience, whilst reaching new audiences at the same time. Working alongside nutritionist Lucy Sommer, we’ve established our own fresh criteria with a focus on balance and flexibility at the core. This, for us, is a much more realistic and honest stance on how people really eat. We know that sometimes wholemeal just won’t cut it and that some crust ciabatta rolls are exactly what you’re after. We get you – because we think the same thing. Life’s too short not to eat pasta. We’re not here to tell you how to live your life, we’re just trying to help make it more delicious. Ben x The next part was developing the recipes. When we had landed on the idea, we wanted ensure that every single recipe would feel like a real showstopper. We wanted each dish to feel like a centrepiece. And so the recipe developers got to work. And what they produced is just exceptional. Every recipe is a 10/10. There isn’t one that doesn’t feel completely at home amongst this incredible overall list. The creativity of Sophie Wyburd, Saskia Sidey, Zena Kamgaing, Xiengni Zhou, Jordon Ezra King and Ben Lippett is off the charts. We’ve partnered with the nation’s favourite budget supermarket again this year, because — quite frankly — the Mob can’t get enough. And as part of this year’s campaign, we’re creating a selection of exclusive recipe guides in partnership with Aldi UK, titled “Big Night In,” which we’ll be pushing out through our newsletter (so make sure you’re subscribing). The OOH campaign for Mob 6, our brand new cookbook. Designed by our very own Joe Jarvis. Using the ingredients photographs we shot of every single ingredient appearing in the book.

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It started out as an idea in 2016 when Lebus noticed that none of his university friends could cook and, “armed with nothing but a kitchen, a camera and some recipe ideas”, he started creating overhead videos that people could actually cook from. Not only that, the content garnered brilliant engagement from the Mob with 600K organic views and a 4.2% engagement rate — both over benchmark. We signed with a new publishing house ( Penguin Random House) about a year ago - the publisher there is Lizzy Gray. She is absolutely brilliant - the mastermind behind the amazing Ottolenghi cookbooks, and many more. Under her direction and leadership, Ebury has become the market-leader for cookbook publishing. Big news, Mob: we've got a new cookbook coming out. It's called Mob 6. And the aim of Mob 6 is simple. We want to prove that you can cook something special – not just a half-decent dinner but a memorable meal your mates will be raving about for years to come – using just 6 ingredients. It might not sound like a lot of ingredients, but that’s kind of the point. Cooking doesn’t have to be ridiculously complicated or expensive to be delicious.

Mob — MOB Veggie Mob — MOB Veggie

At Mob we’re best known for our engaging videos and recipe content, but did you know the teams also work on some beautiful written content? Last month we launched Pinch, a digital magazine exclusive for Mob+ members, to give a home to more of our editorial content. The first edition was published in April and features 18 additional exclusive recipes including a deep dive into creating the perfect Fish & Chips, a bumper desserts feature and a 9 step guide to creating incredible Pastel De Nata at home. It doesn’t stop there - Pinch also features some incredible editorial content. April’s edition includes a feature from our new wine columnist Hannah Crosbie on everything you need to know to talk about wine confidently - as well as a sneak peek into what products the Mob team are buying this month. The publisher describes Mob as a food media platform dishing up tips and recipes for meals that are “way tastier than they should be for how easy and affordable they are”.Once we had the recipes developed, tested, retested and retested, we got to the shoot. We have now worked with the great David Loftus for our past 4 cookbooks. His work is sublime. With Leeds, Liverpool and Newcastle already up on our profile, Freya plans to highlight many more cities in the coming months. Our aim is so continue to build relationships with the amazing businesses and creators that span the UK. Who is the author: Mob is a dynamic collective of talented chefs who champion tasty, easy and affordable food from a diverse range of culinary talent. They have over two million followers online, and their last five books Mob Kitchen, Mob Kitchen: Vegetarian, Comfort Mob, Speedy Mob and Fresh Mob have sold over 200,000 copies between them. In these short videos, Toby's personality really shone through, making the content feel playful, irreverent and, honestly, a little bit bonkers.