Daniel Knightley, founder of Epic Oats said: “Our range of British oat pots have been created with both taste and health in mind. We spent a long time perfecting the additional crunchy granola topping so it offers something unique to the category. When you wake up, all you have to do is grab a spoon and enjoy an epic breakfast that will keep you full for many hours. The dream is to become a global brand. I live between London and LA and I could really envision the brand in LA, where there is such a big culture around health and nutrition in both food and lifestyle but also the rest of the U.S too. Daniel Knightley, Oat Baron of Epic Oats said: “I really struggled to find a convenient oat pot that wasn’t crammed full of sugar so I developed Epic Oats. They’re perfectly balanced between health and taste with a crunchy dessert-inspired granola topping that people will love.

You can eat them cold right out of the fridge or warm them up for a minute in the microwave for a mug cake-like feel. I will of course get comments saying “ewww raisins” and I get the hate – a lot of people don’t like raisins, but this flavour is ICONIC. It is beyond epic and I am in love. It’s amazing. Also, these have cinnamon in which can be just as controversial! Anyway… Recipe Scott Simpkin, Senior Associate at Seedrs and TR100 Judge, Explains What He’s Looking for From EntrantsEpic Oats is the only oat pot in the UK with all green traffic lights and one of the first to be 100% HFSS compliant. Epic Oats has a HFSS score of -1. This is a key advantage for the brand as competitors seek to reformulate their products to capitalise on promotional opportunities instore. We worked closely with the founder, Daniel Knightly, to understand the key messaging of the brand, its objectives and target market, developing a cohesive communications strategy that was tailored to the key, relevant moments throughout the year. Tapping into the wider social conversation around healthy eating and introduction of HFSS guidelines, we helped position the product as a must-have product for health conscious people. We sparked conversation with journalists on the health, food and lifestyle desks of national newspapers, monthly magazines and key trade titles including The Grocer and Onboard Hospitality. We have secured national print media coverage in titles such as The Mirror, Metro and Daily Express with more to come.

Epic Oats has faced into these challenges and created the healthiest instant-oat pot range in the UK which is the only one of its kind to have a top-hat of delicious crunchy granola which can be stirred into the comforting oats. The texture for these is lovely and soft, but the outside is quite chewy – and that’s the best thing ever. The raisins give a softer texture, just like you would get with chocolate chips (side note, if you don’t like raisins, you can use chocolate chips in them!). Sugar The best part is that these chocolate overnight oats are ridiculously delicious, like eating a piece of cake, but good for you! What Does This Recipe Taste Like It is the healthiest porridge pot on the market which is low in sugar, gluten-free, vegan friendly and high in fibre and protein. It is also fully recyclable. All Epic Oats pots are gluten-free, dairy-free, nut-free, vegan friendly and high in fibre and protein. The pots are also fully recyclable.

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Data from Kantar suggests that the natural & wholesome cereal category, mostly consisting of granola and muesli, has seen the most YOY growth with consumers actively looking for health conscious brands. The business will always run at your pace. If you stop, the business stops. You are the driving force behind it all. Despite having employees and/or consultants on board. It's all reliant on YOU! Which of course is a lot of pressure but I am happy to be the driving force behind Epic Oats. The oat and granola combo is innovative as it adds flavour and texture to the three flavours in their range: Original, Cherry Bakewell and Apple Crumble. I use plain flour, and add in baking powder – but you can use 150g of self raising, and remove the baking powder from the recipe! One thing that is different with these, is I do find you have to squish the cookie slightly before baking. A single Epic Oats pot contain 67% less sugar than the market-leading instant porridge pot brand with just 5g of sugar per pot, compared to 14g in a Quakers Golden Syrup pot.