Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012. [2] Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011. In 2022, a low-calorie variant, Strongbow Ultra, was introduced. The initial flavour of this variant, Dark Fruit, contained 95 calories per can, 30% fewer than the regular version of the Dark Fruit flavour. In 2023, Strongbow introduced an apple flavour to the range; the apple flavour contains 80 calories per can, 36% fewer than the Original flavour. a b "Bull's-eye: Strongbow Hits the Mark With New Hard Apple Ciders – HEINEKEN USA". heinekenusa.com. 20 March 2014 . Retrieved 19 September 2016. CANADA: Strongbow enters Canadian market in Sleeman tie-up". just-drinks.com. 14 November 2001 . Retrieved 19 September 2016.

Archived copy". Archived from the original on 4 March 2016 . Retrieved 28 May 2011. {{ cite web}}: CS1 maint: archived copy as title ( link) [ titlemissing] Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023. USA, HEINEKEN. "Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider". www.prnewswire.com (Press release) . Retrieved 13 October 2020. In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. [33] Trials were unsuccessful however, and the product was discontinued.In the late 80s to early 90s Strongbow produced and marketed a double fermented cider "1080" – said to be its specific gravity.

Winn, Christopher (1 September 2010). I Never Knew That About the English. Ebury Publishing. p.207. ISBN 978-1-4090-7805-0 . Retrieved 11 July 2012.Heineken to Re-Release Strongbow Original Dry Cider". Brewbound. 20 May 2018 . Retrieved 13 October 2020.

In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. [15] The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. [16] The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5million gallons (6.8million litres). [17] Variations [ edit ]The original Norman archer logo was designed by artist Barney Bubbles. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. [36] Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump.