John Mudd, the brains behind Real Crisps, created a brand that started life in the Welsh valleys but expanded into nearly every trendy coffee bar and pub between Cardiff, London, and Edinburgh. With the money sorted John needed a name for his burgeoning crisp company. Sat at the kitchen table he threw words around until he suddenly thought of his two daughters – Rebecca and Rachel – and rearranged the letters to come up with Real. It was perfect, he realised almost immediately – he’d unwittingly created a “latch-lifter” for his sales pitches, he said with a mischievous grin.

Heat the oven to 200C (180C fan)/390F/gas 6. For the filling, put the butter, sugar, rice, egg, flour and almond extract in a large bowl and mix until well combined. to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes; and Information for marketing campaigns will be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States. We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way. We can often receive information about you from third parties. The third parties from which we receive information about you can include partner events within the marketing industry and other organisations that we have a professional affiliation with.Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to the data controller using the details provided at the top of this policy. Put the flour, cubed butter or lard and salt in a food processor, and blitz for 10 seconds. Add three tablespoons of cold water and mix until the dough forms a ball. Wrap in paper or a beeswax wrap and chill for an hour in the fridge. (The pastry can be made by hand, too, but with the butter at room temperature: rub it into the flour until the mix resembles breadcrumbs. Add three tablespoons of cold water, then form the dough into a ball and chill as above.) To make easy oven baked Parmesan crisps you basically just need shredded Parmesan cheese! How easy is that?We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means. Transfers of your information outside the European Economic Area Slice the potato very thinly and pat dry on absorbent paper. Cut a piece of greaseproof paper to the size of the microwave turntable. Lay the potato slices in a single layer on the greaseproof paper.

Where we possess appropriate information about you on file, we will attempt to verify your identity using that information. to receive information which you have provided to us in a structured, commonly used and machine-readable format(e.g. a CSV file) and the right to have that information transferred to another data controller (including a third-party data controller); We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so. NEW ALERT - Sensations Regal Lamb & Mint crisps are extraordinarily succulent & deeply satisfyingly, this is our crown jewel of flavour A term he first came across in a pub in the south Wales valleys, a "latch-lifter" was a man's last sixpence which enabled him to lift the latch of a pub door and buy himself a pint – hoping to meet friends there who might treat him to one or two more. In the world of sales people would joke about why his crisps were any more "real" than other brands and John would jump right in. "It opened the door for me," he said. Flavours are very regional – we’d sell hundreds and thousands of bags of Bovril crisps in Cardiff but in Swansea we couldn’t give them away," he explained about his time at Smiths. His theory is simple – it's to do with industrialisation of the Welsh valleys. If he's right it's ironic that his flavour ideas for gourmet crisps were rooted firmly in the humble industrial lands of south Wales and memories of a now-defunct childhood favourite. to object to us using or processing your information for direct marketing purposes(including any profiling we engage in that is related to such direct marketing).

Disclosure of your information to third parties: user information can be shared with partners for specific types of content and events where a user has registered their information. Other disclosures are only to the extent necessary to run our business, to our service providers, to fulfil any contracts we enter into with you and where required by law or to enforce our legal rights. Continuing his success and millionaire lifestyle may have eluded him in Italy but he hasn’t given up all hope yet. He’s currently working on a business idea around refurbishing portable cabins. Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.Legitimate interests: preventing crime or suspected criminal activity (such as fraud). In connection with the enforcement or potential enforcement our legal rights Just for a while the Welshman who built an empire from crisps had a taste of what it was like to live the high life. With the extra cash John forged ahead with four new cookers and a new factory, producing 5,000 boxes of crisps every week. We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business John founded Sirhowy Valley Foods – which would go on to manufacture Real Crisps – with a combination of hard-won investment and business grants. A former colleague, Jeff Meredith, agreed to come and work for him.