There is a lot to consider in this new book, and lots of interesting stories to read. I could related to some of the stories better than the others. I suspect many readers will focus on the stories most relevant to their personal situation. If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.” We’re on this earth for only a short time,” writes Vaynerchuk, “and the bulk of our adult days are spent at work. It’s worth taking the steps necessary to make sure those hours are as rewarding, productive, and enjoyable as possible.” Patience

Plus: there’s no other platform where an egg is the most liked photo of all times, is there? 14: Podcasts

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Authenticity” – Do what you believe in and want to share with others. Your love for your ideas should withstand the effort of turning them into an enterprise. In some cases, the idea to create a product comes after you’ve failed to find one on your own. Starting a business may be done for many reasons. Some want to share their talents and help others. Some want to leave a legacy. While others simply want to make enough money to support themselves. And he says that there are no more than eight things worth caring about: the right intent, being authentic, being passionate about your job, being patient, being fast, hard work, being attentive to new trends and creating high quality and consistent content. Conquer the Three Fears Which Prevent You from Becoming an Entrepreneur But the best advice of the new book is this: start somewhere, just start to build your personal brand.

Because when you document your life on a daily basis, you are, at the very least, an authentic voice. School and the nine-to-five grind are not going anywhere… People are so scared they’ll be wasting time if they try to build a business, even when their time isn’t valuable.” Gary’s unique perspective on what has changed and what has not shows why it is still true today. He also cited examples of how Crush It! concepts have helped other businesses become more successful than they ever dreamed imaginably. Here, we don’t only mean monetarily. He argued you could create a personal brand with the help of the internet. You’ll learn how to build a personal brand and use social media effectively. You’ll also discover ways to create engaging content and make money from it all. Author’s Perspective Gary is a speaker, a New York Times best selling author and business owner helping him to amass a huge net worth of 150 million dollars.

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Crushing It” by Gary Vaynerchuk is a 2018 business book that shows you the steps to turn your passion into a career. It was a sequel to the author’s 2009 best-selling book “Crush It!.” that encourages readers to create a personal brand online. Since the internet has evolved so much in less than a decade, he felt compelled to update his original book. If you’ve watched Dead Poets Society, you already know that this is where not only business, but actual, authentic life begins: with passion. Gary says that voice-first is the future of interaction. And he’s usually right, isn’t he? Key Lessons from “Crushing It” Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk: Conversation Starters

And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting. Intent” – Don’t fake anything. Don’t try to start a business or build influence if you don’t believe in the business you’ve chosen. Don’t move forward if your goals only or mostly involve making a lot of money. Care more about the good your work does than the money it earns. Study social media trends and act on them before they get mainstream. The sooner you fall behind, the more time you'll need to catch up. This for instance applies to which social media platforms you use. Building an internet presence, according to Gary, takes seven things plus one. Even if you don’t create a brand, living by these principles will enrich your life. Intent:Gary is pretty big into Snapchat, and he believes that this is one of the most underestimated mediums available for building a personal brand. Over 3 billion snaps are created each day on Snapchat, where over 60 percent of ads are watched with the audio on. Besides working full-time, think about starting your own personal brand. If you do this, the digital economy will be more accessible to you. Direct-messaging, i.e., “reaching out directly to people and offering something of value in return for their attention, a strategy that requires an unbelievably long grind.”

Work! Create content! Be patient! These are the three guiding tips respected by those who have succeeded in following Gary's advice. So you get funny and fun stories, with their interesting "how it all started", and really inspirational ideas, that most of us might not consider, but are really successful today. Gary became a brand on YouTube when he started discussing wine in everyday language. After over a thousand episodes, he was known as “the lovely, obnoxious man who talks about wine.” Talent has little value without patience and persistence. Success takes a shitload of work, and the people who ultimately break through and crush it are those who get all that and go for their dreams anyway.While I appreciated the brevity of the book, it did come off as though he was trying to get you to read his 2009 book, Crush It. Which, is a bit weird. Some of the information in the book is out of date now, specifically the chapter focused on Musicaly and the chapter on Voice First seemed out of place. But I will hand it to Gary, he is not afraid of new technology and has a way of getting people to try out those platforms because you really never know what could come of it. Out there, it’s an entirely different landscape. Business prospects are pounding on your door. All you have to do is let them in and then figure out how to make the most of them.