It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion. Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’. How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels. There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten Alongside the main collection, though, there’s Blu Mediterraneo. If Acqua di Parma‘s ‘Parma yellow’ collection is all urban elegance, this is a seaside vacation in Capri, or a walk in a cool, Tuscan forest: outdoorsy, breezy, reflecting (as they put it) ‘a casual, hedonistic and natural part of the Italian lifestyle’.

Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.

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But most of all, Acqua di Parma is about bottling shareable, wearable fragrances which are – quite simply – scented works of art, in their own right… BORN IN ROMA pays a tribute to both haute couture and street culture that coexists in Maison Valentino designs.

Then Magnolia Nobile burst into bloom in in 2009, a celebration of that voluptuous spring flower, inspired by ‘the gardens of majestic villas along Lake Como, graced with magnolia trees’. We’re almost there, just imagining it. THE COLOUR TOP NOTES: Hand-harvested in Calabria, southern Italy, bergamot essence awakens the senses with its radiant and sparkling initial impression, energized by fizzing, zesty notes of Italy’s primofiore lemon. This celebration of colour highlights the energy and joie de vivre of the modern Valentino woman.

Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel’s birthday, the 19th of August. The perfume was launched just a year before she died, and the scent was created by Henri Robert.