The length it gave my lashes, it was like magic! Where did they come from? I genuinely believe the effect this mascara gives is like an LVL lash lift! When I was finished applying the mascara and inspected my lashes in the mirror, I was every bit impressed. This mascara helped me achieve my goal of having lashes that pop on camera, so it's safe to say it has won me over. The lengthening effects were clearly visible, making it appear as though I glued on a pair of fluttery faux lashes. Though there were a few small clumps on my lashes post-application, that's not a dealbreaker for me. The dynamic formula allows it to provide stunning definition, volume, and length that lasted all day. And if you're wondering, it didn't flake or smudge at all. As mentioned previously, the formula acts in tandem with the magnetic core in the brush to pull lashes up and out. For Helfrich and her team, creating the magnetic technology was the hardest part of development. "Through many rounds of testing, we discovered that placing the magnet at the very center core of the brush was the secret to pulling lashes up & out during application," she says. "Next, we had to determine the right weight and strength for it to pair perfectly with the magnetic formula. A magnet too strong would pull too much formula onto the brush and get messy; a magnet too weak wouldn’t attract enough formula to create extreme length. Eventually, we found the perfect balance."

The force of the magnet is subtle, so you can't feel it working — but you can see the results immediately. I usually spend loads of time trying to get my brush into every little nook and cranny of my eye, but the magnetic pull of this formula against the brush does all of that for me. So not only do my lashes look longer and fuller than normal, I can get them that way in a fraction of the time. About the brand: Benefit Cosmetics is known for its best-selling mascaras, primers, bronzers, and eyebrow products. About My Lashes: Average length but disappear on camera Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube and improve the longevity of your product.

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Using the wand, I raked the mascara through my lashes, making sure I started right at my lash line. I like to apply one coat of mascara to each eye, let it set a little bit, and then go in with a second layer.

Magnets are usually heavy, but this magnet mascara is light as air. When applied, you can barely feel the lightweight formula, which is why lashes stay lifted all day long. You want your lashes to look long and lifted. Perhaps you can’t live without your eyelash curler, or you have monthly LVL treatments; this is the mascara you’ve been waiting for. When I think about mascara, Benefit Cosmetics is one of the first brands to come to mind. As the #1 mascara brand in the U.S, it's safe to say they know how to create lash lengthening, curling, and volumizing products that people love. Anchoring their lash offerings is the They're Real! Mascara family. You're likely familiar with They're Real! Lengthening Mascara, which has garnered praise from makeup artists and Byrdie editors alike. But today, meet the newest mascara launch from Benefit Cosmetics: the They're Real! Magnet Mascara. When it comes to mascara, I look for something lengthening, curling and that doesn’t smudge throughout the day. yes! As you can see my from my picture, it gave me length and body. I’m wondering where all of those lashes hiding?One coat later and I was pretty impressed. If I was going out of the house I would definitely go in with another coat or two, as the mascara definitely focuses on length over volume (thanks to the magnetic fibres which cling to the ends of your lashes as you pull the wand away).By the evening, there was a slight transfer on my eyelids, which I usually expect as my skin can be quite oily. However, the staying power was proved by the removal process, requiring a little more elbow grease and good faith to remove all traces.

Lashes look long and lifted; Benefit did an instrumental test on 21 women and the results were that lashes looked 40% longer! The proof is in the picture too, scroll to the team review section for my own before and after to see the effect for yourself. I would, but I would need to pair it with primer because I found after around 6 hours of wear it smudged on me. But this happens a lot to me with mascaras because my eyelashes touch my brow bone frequently.We have BIG beauty news; Benefit, the UK’s number 1 premium mascara brand has a new launch! The best-selling they’re Real! range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! Drumroll please (and a sharp intake of breath) for the Benefit They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara. And I haven't even mentioned the other innovative thing about this mascara: the "wiper." Do you ever pull a mascara brush from its tube and think, "Holy shit, that's way too much," so you've got to wipe half of it off? For They're Real! Magnet Mascara, Benefit made the opening of its tube slightly smaller than necessary so that it scrapes away all the excess product from the brush as it's being pulled out.

That you can create long lashes with just the right amount of volume in just a few swipes. It’s foolproof. Its long name is fitting because length is exactly what you can expect from this magnetic mascara. But in true Benefit style, that’s not it. Scroll to find out exactly why we’re tipping this lengthening mascara to be the next big thing in our no holds barred review. Many people find the original they’re Real! Mascara hard to remove. However, it’s all about the formula you use to take it off. Benefit has a dedicated they’re Real! Remover if you’d like to stay within the range or I’d recommend a bi-phase eye makeup remover. A bi-phase formula combines two phases of oil and water mixed, which lift away stubborn, long-wear makeup without pulling or tugging. One of my favourites is La Roche-Posay Respectissime. While the brush's magnetic center is a standout feature (they're actually working to patent the technology in the EU and the U.S.), there are a few other design characteristics worth pointing out. The mascara's custom-engineered brush also boasts soft zig-zag bristles that allow it to comfortably glide through your lashes and lift them. The development team also spent time innovating the mascara's wiper. Customized to the brush, you're guaranteed to get the right amount of product on the brush every time you pull it out of the tube, without having to worry about mess, excess, or clumps. For full disclosure, I’m a big and bold lash type gyal. In fact, I like my lashes as dramatic as a good Hollywood movie, with a touch of reality of course. However, I hate faffing with falsies, so I spend a lot of time hunting for new mascaras that will give me maximum volume and curl with minimal effort. I’m a fan of Benefit mascaras and my expectations were very high, because if we’re talking ‘They’re Real!’ but better, I know we are about to hit iconic grounds.They’re Real! Magnet is a 36-hour lengthening* mascara with a magnetic force that draws out lashes to EXTREME LENGTHS, making them look 40% longer**. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up & OUT BEYOND the tips of lashes for extreme length & powerful lift.