The latest campaign marks a major transformation from Victoria's Secret's past branding. In 2018, the company faced criticism after Ed Razek, the former chief marketing officer for L Brands -- Victoria's Secret's parent company -- told Vogue he didn't think the brand should add plus-size or transgender models to its annual fashion show "because the show is a fantasy." Throughout the imagery, models are seen alongside inspiring quotes such as "Comparison is the thief of joy" and "It's really the simple things that hold the most space for our healing." Bare Eau de Parfum" includes an alluring blend of musky mandarin, floral Egyptian violet petals and warm Australian sandalwood. Victoria's Secret says the fragrance was formulated to adapt to every person's body chemistry to create a unique scent for anyone who wears it.