NielsenIQ RMS, Total Coverage, Stimulants sector, Britvic Defined Soft Drinks Segments, Value Sales, 52 w.e 22.10.22 Sucralose is around 600 times sweeter than sucrose. On the other hand, Acesulfame potassium or Ace-K is 200 times sweeter than added sugar. Ace-K is generally blended with aspartame or sucralose to mask its bitter aftertaste.

Make moments memorable – Events and brand activations are key to provide excitement and a point of difference in-store. Leverage key events, using points of sale, supplier and brand assets. Consider digital pre-shop communication where such systems are established by geo-targeting shoppers with customer app push notifications. To support the launch further, the brand will be unveiling an above the line campaign with out of home media, PR instore and digital marketing from May.

The zero-sugar range also looks to build on the soft drink producer’s Healthier People sustainability agenda.

Kantar Worldpanel, Take Home Panel, All Stores, Britvic-defined Stimulants sector shopper v. Britvic-defined Total Soft Drinks shopper, average amount spend per buyer in total soft drinks, 52wk data to 30.10.2022 The general daily caffeine limit for healthy adults is around 400mg per day, as advised by the U.S. Food and Drug Administration. Our innovation pipeline centres around low and no-sugar products which meet HFSS regulations limiting promotions and offer consumers better-for-you options as part of our Healthier People, Healthier Planet strategy. Any recent or planned NPD/activity? Lumina Intelligence – % of shoppers who bought Take Home Soft Drinks on Impulse – 15/11/21 to 13/11/22 The drinks will be available in stawberry and lime, and watermelon and kiwi, with both high in vitamin C at 21 calories per can.

Both of these sweeteners are considered non-nutritive, so they don’t add any calories to the drink. These have been approved by the FDA for general use in food and beverages. To support the launch, the supplier will hand out more than four million free cans across 10 cities throughout the year. It is also launching a campaign in May which will include outdoor, in-store and digital advertising. The stimulants category could continue its impressive run of growth by broadening its appeal, as it is currently consumed in the main by young male shoppers 6. These are valuable consumers, spending considerably more in the take-home category compared with the average shopper 7 however there is room for growth by appealing to more consumers, as stimulant drinks only have 9.1% penetration 8. What are the latest trends in energy? Its high amount of sugar can lead to problems like diabetes, obesity, and high blood pressure. Lastly, it contains a lot of calories. So, it can be a barrier to your weight loss plan.

Consumers are on the lookout for healthier drink choices that don’t compromise on taste,” said Britvic retail commercial directorBen Parker. The launch will be supported by an above the line campaign with out of home, in-store and digital campaigns from May. IRI – Total Convenience – Total Stimulants Immediate Consumption PMP – Britvic Defined – Value Sales of PMP as a % of Total Stimulants IC Value Sales – 52WE 23/10/22 vs 52WE 24/10/21

Rockstar

If I were to rank the flavors, I’d say the Original flavor is best, followed by Recovery Lemonade, and then Pure Zero Silver Ice. Feel free to try them on your own.