Although the added sugar in Gatorade may be beneficial for elite athletes when training, for most people, they do not need to be consuming this high intake of sugar regularly.

Prime Hydration sports drink has 473 ml (16 fl. oz.) of drink in each bottle, whereas the Prime Energy drink serves 355 ml ( 12 fl. oz.) in each can.For example, in a small 2017 study published in the Journal of the American Heart Association, researchers tested an energy drink with sugar, caffeine, and an “energy blend" of B vitamins, amino acids, and herbal extracts against a drink with only caffeine and sugar in 18 people between the ages of 18 and 40. Prime drinks contain sucralose, an artificial sweetener, rather than table sugar or high fructose corn syrup. But artificial sweeteners (sometimes called non-nutritive sweeteners, or NNS) may not be a safe alternative, especially for kids. Earlier this year, the World Health Organization advised against using artificial sweeteners for weight control. At the time, Francesco Branca, WHO director for nutrition and food safety, said in a statement: "NNS are not essential dietary factors and have no nutritional value. People should reduce the sweetness of the diet altogether, starting early in life, to improve their health."

On January 3, 2023, Logan Paul and KSI announced Prime Energy cans which were made available from January 4, 2023 (exactly one year after the release of Prime Hydration). As the energy drink is loaded with electrolytes, which are enriched with potassium and sodium, giving a salty taste to the drinks. Thus to balance out the saltiness of these components, these energy drinks are infused with delicious flavors. There are 5 flavors available in Prime Energy cans In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [52] [53] Prime signed several athletes to sponsorships, including Alex Volkanovski and Israel Adesanya. [54] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [55]

A doctor has now issued a warning to parents about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy. Apart from these flavors in can there are other regular and limited-edition flavors available as of April 2023. Regular Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023. Yes, you heard right! Logan Paul and KSI released new drink energy cans that are actually energy drinks and are going to compete with energy brands like Red Bull.