This anti-perspirant deodorant spray features 2x more powerful protection* plus our unique MotionSense technology – the more you move, the more it protects SURE'S BREAKING LIMITS PROGRAMME - The Not Done Yet campaign supports the Sure Breaking Limits Programme; a long-term commitment to empowering people with the confidence and opportunity to move. The programme focuses on supporting youth from some of the most marginalised communities in the UK and equips them with critical life skills such as confidence, teamwork, and resilience.

Sure Men Invisible Ice Fresh Nonstop Protection Anti-perspirant Deodorant, from the UK’s No.1 anti-perspirant brand, has a fresh and clean fragrance with citrus notes that activates with movement Sure Men Invisible Ice Fresh Nonstop Protection Anti-perspirant Deodorant Aerosol allows you to always be protected and feel confident whatever happens. Sure, it won't let you down Every second counts, whether you’re running late or running to beat your personal best. Nothing should distract you from your focus – especially not sweat. Sure Essentials are formulated to provide 48h protection against sweat and odour, so you can feel fresh, dry and protected all day long, and always prepared for whatever happens. This anti-perspirant deodorant contains Sure’s innovative MotionSense technology, which releases a burst of clean, fresh fragrance when you need it most. Sure Men Invisible Ice Fresh Nonstop Protection Anti-perspirant Deodorant Aerosol, from the UK's No.1 anti-perspirant brand, is the first anti-perspirant to provide 72-hour non-stop protection against sweat and odour while protecting your favourite clothes against white marks and yellow stains. Sure Men Invisible Ice Fresh Nonstop Protection Anti-perspirant Deodorant Aerosol is the first anti-perspirant that protects from sweat and odour non-stop for 72h whilst protecting your clothesSure’s biggest upgrade in antiperspirant technology in 30 years, Sure Nonstop Protection, provides 72-hour sweat and odour protection, even after exercise. The antiperspirant has been tested to the limit to offer fail-safe, 72-hour unstoppable protection – ideal for those who worry about sweating. It also contains Sure’s innovative MotionSense technology. It works like this: unique microcapsules sit on the surface of your skin. When you move, friction breaks those microcapsules, and they release more fragrance. Every time you move, MotionSense keeps you fresh and free from odour. Get all-day freshness and 72h non-stop protection from sweat and odour with this alcohol-free** anti-perspirant for men The anti-perspirant can is made with infinitely recyclable aluminium assembled in a factory using 100% renewable grid electricity – let's move together for a more sustainable future You can feel fresh, dry and protected all day long, and your outfits will stay just as protected as you are. The unbeatable anti-sweat Microtechnology provides 2x more powerful protection*, so you're always ready for whatever your day throws at you.

Sure believes in the power of movement to transform lives, and that everyone should be able to experience the incredible physical, mental and social benefits movement brings - whoever you are, however you move. However, worrying about sweat can impact confidence, with 25% of people citing sweat as a key barrier preventing them from moving [1]. That’s why Sure has invested heavily in the revolutionary 72H nonstop protection found in the new Sure Nonstop Protection range.

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