The Jiaduobao Group paid 60 million yuan and 200 million yuan won the naming rights for the first and second seasons of The Voice of China. The Hongdao Group lease contract When it expires, the supplementary agreement signed subsequently will not be recognized by the law. After the name change, Jiaduobao established itself as an image of a weak person to gain the sympathy of consumers and connect the public with Jiaduobao emotionally.

Scenarios and business are related. At the start, we had the red cans, and the scenarios referenced the most were related to eating hotpot, eating barbecue and staying up late. Gaming to a large extent belongs to the staying up late scenario because people involved in gaming often do stay up late, with three or five friends playing together for a longer time. This connects to the consumption mode. Also, for example, the outdoors context, where people are hiking and travelling, may be more relevant to bottled product scenarios. However, by disregarding the claimed haptic aspects in the examination and by dealing directly with the distinctive character without first examining the trademark capacity of the sign, the Board of Appeal committed a serious error of law which, by virtue of the EUGC’s obligation to examine legality, must lead to the annulment of the Board of Appeal's decision.

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Fast forward to last week, when the Jumbo was towed away (the owning company, the Ho family’s Aberdeen Restaurant Enterprises, did not say exactly what was planned for it), and then sank in deep waters, with little hope of salvage. Distinctiveness of the sign "SUMMER walker TIMELESS & CONVENIENT" (BPatG) Trademark-capacity and distinctive character of a "positional tactile mark" (EUGC) The trademark proprietor unsuccessfully appealed against the decision of the Cancellation Division granting the application for invalidity. After a pause in the proceedings due to the pending proceedings before the EUGC in the "MONOPOLY" case ( judgment of 21.4.2021 - T-663/19, discussed on Engage), the Board of Appeal now ruled in favour of the invalidity applicant. The concept of bad faith had to be interpreted on the basis of the criteria of the individual case, taking into account a general public understanding of the term and the objectives of the EU Trademark Regulation. The "MONOPOLY" decision had provided a precise explanation of the concept. Since 2011, it had been explicitly printed "produced by JDB" on red can products. The product's name has been completely changed to "JDB" ( 加多寶; aka. Jiāduōbǎo) since May 2012. Affected by the geographical environment, the temperature in Guangdong and Guangxi is high all year round.

Wong Lo Kat has always heavily stressed marketing, especially on social media, and over the years, as new platforms have emerged, the brand has expanded the platforms it uses from Weibo to bilibili. What changes do you see in your audience profile and how has the marketing approach on different platforms evolved? Wong Chat Bong's descendant in Hong Kong, Wang Jianyi ( 王健仪), who operated Wong Lo Kat's entity outside the mainland, expressed her support for JDB company. [3] I find it quite refreshing as well – even when it isn’t cold, the drink is cooling enough by itself and is smooth on the throat. It’s So Sweet, ThoughThe Coca-Cola Company, Pepsi-Cola Company, Uni-President Group, and Wahaha Group are all diversified large-scale production companies. The applicant then successfully challenged this before the EUGC. It argued that the Board of Appeal had not taken sufficient account of the specific features of the mark applied for and that, contrary to the Board of Appeal's decision, the sign was distinctive. In April 2011, Guangzhou Pharmaceutical submitted a "Wanglaoji" trademark issue for arbitration. On 9 May 2012, China International Economic and Trade Arbitration Commission ruled that the two additional trademark contracts were invalid, the valid trademark agreement had expired on 2 May 2010, thus Hung To Group and JDB had no right to use "Wanglaoji" trademark after that date. [6] A Shenzhen Metro train wearing the Wong Lo Kat special colours to promote the product

The German Federal Patent Court (BPatG) dealt with the exploitation of the reputation of the trademark "ROLEX" by the application for the sign "ROLESS FURNISHING" for goods in Classes 2, 19 and 20, including paints, metal foils for painters, statues and busts made of stone, concrete or marble, office furniture and wardrobes. The German Patent and Trademark Office (DPMA) had previously partially upheld the opposition on the grounds that some of the goods claimed by the application mark could constitute works of fine art, which, like luxury watches, could be treated as investments, status symbols or collectors' items. However, this assumption would not apply to all the goods covered by the mark applied for.For the sake of this lawsuit, the two parties exposed each other's secrets, accusing each other of formula problems and discomfort caused by the ingredients of Chinese medicine. Nobody denies that JDB was highly successful in expanding the brand. With its strong sales network and smart marketing strategies, Wong Lo Kat has become popular. Since May, Guangzhou Pharma has done little to promote the product outside of a press conference on the Great Wall in Beijing to declare the rebirth of red-can Wong Lo Kat under its auspices. The contrived event did not make a big stir. After losing the brand trademark, Jiaduobao completed the brand conversion from Wanglaoji to Jiaduobao. The evidence admitted in the case suffered from severe defects of both form and content, the Supreme People's Court said in its decision, and could not be used as a basis for ascertaining the facts of the case. It vacated the judgment and remanded it to the Higher People's Court of Guangdong Province for a new trial.

Contrary to the applicant's submission, the similarity of the signs and the exceptional reputation are not automatically sufficient to establish a connection between these marks. Rather, the existence of a connection must be assessed on the basis of all the relevant circumstances of the individual case. As regards the assessment of the relevant public, the fact that some of the goods covered by the later mark are also aimed at the general public has no bearing on the correct finding that the goods covered by the conflicting marks are dissimilar. The goods covered by the later mark are sold in building and specialized shops, are produced by different manufacturers and are used for different purposes than the clothing covered by the earlier mark. It could not therefore be assumed that the relevant public would establish a mental link. Wong Lo Kat is the Cantonese version of the drink's name, which is Wanglaoji in Mandarin. Dr. Wong Chat Bong invented it in 1828 in Guangdong province. The recipe afterwards passed down generation to generation. Several days after the arbitration, Guangzhou Pharmaceutical started to produce their own red can Wanglaoji beverage. [7]In terms of content, we start from the perspective of user needs and we either create the kind of content that users want to see or we let users create content for us. For example, in the content co-creation with bilibili, we received 888 submissions and the quality of the work was quite high, in some cases even better than what some professional advertising companies have given us. And it’s also more popular with users. In the end, we selected the top 10 images from the submissions and made them into Wong Lo Kat custom cans, and then gave them to these users. One of the reasons why the "Surname Can" has been so well received is that we have made it and users can go and buy it because they feel it’s fun. Personally, I think 99% of people would think of it as a new brand. Deep in your heart, you know you’re an old brand but in terms of presentation, communication and channel choice, you have to position yourself as a new brand. If you keep thinking of yourself as an old brand, then you will likely become an old, outdated brand. In this era of increasingly decentralised media, this has become the norm. We no longer live in a “one script for all” world. That is why we have to present ourselves in a new light and with a new look. I would summarise it by saying that we use our own soul and culture but use other people's forms to project ourselves. In this day and age, there are times when content may be better expressed through form. What do you think are the important aspects to focus on in terms of content marketing? Are brands more focused on the long tail effect in their content marketing aspirations? The German Federal Patent Court (BPatG) recently ruled on the distinctive character of the sign "SUMMER walker TIMELESS & CONVENIENT" shown below, after the German Patent and Trademark Office (DPMA) had previously rejected the application because the element "walker" is the English term for a walking person. According to the Office, the public understands the overall sign as a descriptive reference to a "timeless and comfortable summer shoe for walking or running". The graphic design also did not create an overall visual impression that went beyond the meaning of the word elements. So right now, Wong Lo Kat’s supply chain arrangements in this area are relatively good, with some room for optimisation here and there. Just like how the internet is constantly iterating, we can also evolve and slowly upgrade and optimise our internal processes, production cycles and craftsmanship. After all, we belong in the food and beverage category, so the main driving force behind this is ensuring that hygiene and safety standards are maintained. In response to current health trends, many brands are expanding their SKUs and Wong Lo Kat has also launched sugar-free herbal tea. What is your view on this explosion in health consciousness? Also, in terms of product innovation, consumers are not only concerned about the properties of a product but also its value and flavour. How is Wong Lo Kat approaching the development of new products?