As a rule, we prioritise new listings by how many requests we receive for them so if fifty people ask us to review Brand X but only two request Brand Y, we will do our best to get Brand X listed first. Digestive upsets: loose motions (often getting looser over the course of the day), excessive or very smelly wind, regular vomiting (particularly after meals). Each chew contains omega 3 & 6 to help maintain healthy skin & a glossy coat, Vitamin s & antioxidants to help support natural defences and is supplemented with B Vitamin s to help maintain your dog's energy levels. With a low in fat recipe, they also help maintain a healthy waistline.* Our complete logo is only given to foods that comply fully with the complete food nutrient tolerances as recommended by the European Pet Food Industry Federation (FEDIAF). These guidelines are designed to ensure that foods contain at least the basic nutrient levels required by pets. HOWEVER, a food not having this logo is not necessarily a bad thing - take a look at our guide to complete foods for more information. We always give first refusal to the manufacturers themselves as they should, in theory, be the most reliable source for their own products but when they are not interested or when they themselves do not sell to the public directly, we then offer the position to one of our trusted online pet shops instead.

While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients. Skin/coat problems: itching, bald patches, scurfiness, excessive dandruff, constant moulting, greasy and/or smelly coat. The total percentage of meat ingredients must be specified as well as the percentage of the largest non-meat ingredient.Where the ingredients list is not clear enough to determine whether or not the food contains any of the above ingredients, the logo is not awarded. BAKERS® Sizzlers are chewy, irresistibly bacon-flavour rashers that adult dogs can't get enough of. Even though they look like delicious bacon rashers, they're nutritious and low in fat - what dog could resist these tasty, meaty treats?

When an ingredient list is fed into the algorithm, it reads through the list, identifying the quality and quantity of every single ingredient. Of course, as long as the ingredients' percentages are stated, the algorithm's job is fairly simple but where it really comes into its own is in calculating the likely percentages of ingredients who's percentages are not provided. Through some mathematical wizardry, the algorithm is able to identify the most probable quantity of every ingredient in the food, whether the manufacturer wants us to know or not. The term hypoallergenic literally means 'below-average-allergy-causing'. We therefore only award our hypoallergenic logo to foods that are free from added wheat, maize, dairy products, soya products and artificial additives, all of which we have often found to be problematic in sensitive dogs. We also do not currently award the hypoallergenic logo to foods containing carrageenan. For simplicity, the range is calibrated with the lowest scoring food at 1% and the highest at 100%. All other foods fit somewhere on the scale in between. Ingredients are then scored on a number of criteria - bio-appropriateness, quality and bio-availability of nutrients, whether the food contains too much or too little of any individual ingredients or classes of ingredients, synergies between specific ingredients and the nutrients they contain and so on. Unfortunately, it's rarely that easy. Many manufacturers have very different ways of providing feeding guidelines. For example, where food X tells you how much to feed if your dog weighs 5kg, 10kg, 15kg and so on, food Y may only provide a figure for 'small dogs', 'medium dogs' etc. Others might say something like "dog's weight: 0-20kg, daily amount: 100-400g" which leaves a awful lot of guesswork. In all cases, where exact amounts are not given, we extrapolate the figures that are provided to make a best estimate.On the other hand, if your dog is showing signs of illness, even occasionally, then a change may be the best option. Early signs of dietary problems include: Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Overweight dogs: If your dog needs to lose weight, try to look for a food with below average fat levels. Where dog food producers provide alternative feeding amounts for any other reasons (for example, for very active dogs, breeding bitches etc.) we only ever use the 'normal' value. Naturally, whether a product has an approved supplier or not has no bearing whatsoever on its review or nutritional rating.