The official I'm A Celebrity Souvenir Guidebook provies an insight into how the team designed and built the trials & challenges, along with the history of I'm A Celebrity and everything else you need to know about 2020's hit series!

I’m a Celebrity, with Favourite Jill Scott wins this year’s I’m a Celebrity, with

Scott was given her floral crown by former England rugby player Mike Tindall, who was eliminated from the programme on Saturday. With all her fellow campmates watching, Scott took to her throne and after learning that 12 million people had voted, she said: “I think I’m going to owe my grandma a lot of money for the 12 million votes.” Others are more positive. “It’s difficult to know what his next move is going to be,” says Bloch. “I’m sure there’ll be plenty of short-term opportunities for chat shows and student nights and whatever. He’ll be popular on the speaking circuit.”

In a further attempt to burnish his alpha-male credentials, he will be seen in the New Year on Channel 4’s SAS: Who Dares Wins contest. It was filmed earlier this year, and rumour has it that he wins the show. The I’m A Celebrity timing is smart, too, aiding publicity for the December 6 publication of his book, Pandemic Diaries. The majority of more than 12 million public votes went to Scott, the actual lioness who was part of England’s Euro-winning football team this summer. She was indeed, as Warner described her, a “sweet soul” and one who from the first episode showed a steeliness of spirit. She, along with TV presenter Charlene White, walked a plank on top of a skyscraper before dangling above the human splatter zone for one long minute, while another contestant, comedian Babatunde Aleshe, understandably bottled it.

Gwrych Castle

Sympathy for him began to swell when the show’s most forthright contestants challenged him on his handling of the pandemic, which led to viewer complaints that he was being bullied. Brits like an underdog. His career was at a pretty low point and he didn’t have much to lose,” says Andrew Bloch, a leading PR adviser whose clients include Lord Sugar. “The adverse feeling towards him was pretty strong. But he has endeared himself to viewers and done better than I or many others were expecting him to do. I still think there is a way to go, and I don’t think it’s all going to be a bed of roses for him when he comes out. But when you’re in politics, especially for government ministers, people forget that you’re a human being. He has shown his human side.” In a public vote on the final night of the programme, the former health secretary got the least support, leaving Jill Scott and Owen Warner as the two remaining contestants.