BrewDog Planet Pale 4.3% 12x330ml
- Brand: Unbranded
Description
The launch will be supported by a marketing campaign, including digital, social media and in-store PoS, featuring the strapline: ‘Enjoyed Responsibly Worldwide’. Dullard said Planet Pale combined BrewDog’s “missions for a greener future with our love of great beer”. BrewDog had replaced its original Pale Ale with an “improved recipe and stronger brand proposition, to generate excitement and highlight the brewer’s sustainability credentials”, it said, adding that pale ale was a “key driver” for bringing new consumers into the craft beer category. Its name was “a simple nod to our carbon-negative credentials… and does what it says on the can”, he added.
- Fruugo ID: 258392218-563234582
- EAN: 764486781913
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