Last year, we took Milka’s best-selling flavours and made them available in a brand new format for sharing with our Milka Moments pouches. A new flavour is ultimately a novelty, and novelty inevitably wears off; how do you keep the offering fresh and relevant? The mix accounted for almost a quarter of the Tiny range’s growth, cementing itself as a key pillar for the brand.

The chocolate bar itself is described as an "alpine milk chocolate filled with a cheesecake flavour filling, a strawberry preparation and a layer of biscuit", and it sounds kind of delicious. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions.

Both format extensions have enjoyed exceptional results and delivered invaluable growth for their respective brands. The new 300g Milka Strawberry Cheesecake Tablet combines delicious layers of smooth and creamy cheesecake, crunchy biscuit and tasty strawberry flavors. Milka is a Swiss brand of chocolate confectionery, originally made in Switzerland in 1901 by Suchard. The confectionery leader has partnered with Dufry/Avolta to bring the Ghana Mobility Initiative to the Levant region with an interactive tricycle experience. Travel retail is a special place, and the onus is on us to keep that sense of wonder alive through an unwavering commitment to innovation and resilience in the face of challenges.

This is particularly important when we consider appealing to our Next-Gen travellers, as generationally, Millennials are the most adventurous in their attitudes to flavour, while 45% of Gen Z’s agree that “the crazier the flavour, the better” [3].For example, last year, Mondelez WTR launched a new flavour from Milka – ‘Strawberry Cheesecake’ – which combines layers of cheesecake, biscuit and strawberry with the tender 100% Alpine milk chocolate that distinguishes the brand in the channel. When we limit new flavours to a specific occasion, we could be limiting the opportunity for incremental revenue.