According to research presented at a meeting of the American Physiological Society (2006), just knowing that laughter is coming boosts endorphins and sets the feel-good vibes in motion. Stress reduction and improved immune functioning are added perks of letting loose with laughter. I am not joking, I never had a drink problem, I just drank too much. I drink all the time, now it is alcohol free beer. I never keep count. What jolted me into my senses was the day I drank four bottles of red and was still functional. I realised how much I was drinking and just gave up. I have never missed it. I had one drink out of curiosity, it was a non event. Hence I am not sure the addictive aspect is universal, I was definitely addicted to smoking. ‘I drank every night’

Providing people with the feel-good factor paid off for the business as well as supporting an important cause, and body positive movement. The 100% natural film was viewed over 2.4 million times in just three months and overall, and the campaign had a reach of a staggering 9.2million, with over 70,000 people trailing the new product (smashing the campaign KPI’s of reaching 7.4 million and 30,000 trials). Rattray and Connel et al (2011) Fermented milks Kefir. As cited in: Machado de Oliverira et al (2013) Microbiological, technological and therapeutic properties of kefir: a natural probiotic beverage. Braz J Microbiol 44(2): 341-9.

Feelings of liberation and freedom in the current economic and political climate aren’t exactly on the up. As ‘fakes news’ permeates everything from politics to social media, and trust in our largest institutions hits an all-time low, it’s refreshing to encounter a brand that just wants to make you feel good – and then delivers on that promise. Koob GF. Neurocircuitry of alcohol addiction: synthesis from animal models. Handb Clin Neurol. 2014;125:33-54. doi:10.1016/B978-0-444-62619-6.00003-3 Lion’s Mane: Lion’s mane is a type of edible fungus or mushroom that has been used in traditional Chinese medicine. It has the potential to support brain health and cognition. These powerful herbs, roots, and plants come together in a carefully blended tonic to offer a variety of benefits such as relaxation, increased focus, sociability, clean energy boost without crashes or jitters, and overall holistic wellness.

Yet it also acts as an agonist for GABA receptors, which helps regulate mood and reduce feelings of anxiety and stress. By promoting a sense of calmness, it enables you to unwind without the need for alcohol’s intoxicating effects. At the same time, it can improve learning, memory, and clarity. In fact, Kanna is sometimes referred to as “nature’s MDMA”. It’s a subtle natural anti-depressant and it’s thought to activate various pathways throughout the body (GABA, prostaglandins, opioids, cholecystokinin, melatonin) [ RYeomans MR, Caton S, Hetherington MM. Alcohol and food intake. Curr Opin Clin Nutr Metab Care. 2003;6(6):639-644. doi:10.1097/00075197-200311000-00006 Folic acid is usually found in beans and greens. Vitamin B12 is found in meats, fish, poultry, and dairy. The profound calming effect it has on the nervous system mimics meditative states or the calming effects of breathwork. This “zen” feeling has been associated with increasing brain blood flow and positively affecting the release of several stimulatory neurotransmitters. The effects fade, and a soothing wave of tranquility persists. I’m met with an ‘afterglow’ effect – a warm flushing feeling of groundedness, presence, and heightened sensory perception.