In fact, since its creation the Campari bottle has been changing shape and evolving alongside the city,drawing continuous inspiration from it. The new bottle, inspired by Milano, reflects the sleek, minimalist fashion and contemporary design that the city is knownfor – it is a visual homage to the city,combining effortlessnessand understated elegance, just like Milano itself. The direction of the lines, with a modern and direct cut, symbolize the journey of the Aperitivo ritual from Milano to the rest of the world, leading the eye to the city's name in the center of the bottle. In addition, the dynamic movement and the tapering of the lines reflects the vitality and transformation over time that Milano and Campari have undergone together, from the past to the future, with an innovative and forward-thinking approach. Perfect at the end of the meal, it best expresses its characteristics served iced and in slightly frosted glasses. Ideal for any occasion, it brings with it the flavor and aromas of Sardinia spread by the Mistral wind and recalls the carefree atmosphere of dinners in company. Our aged rums are matured for a minimum of 3 years and up to 20 years in oak casks of various origins: new French casks, former Cognac casks from France and former Bourbon casks from the US. Most of Maison La Mauny aged rums are made by blending various types to obtain the finest balance and enhanced aromatic richness. After ten years, Campari is announcing the evolution redesign of its bottle inspired by Milano, birthplace of the Aperitivo ritual, with an innovative and timeless design.

Cinzano Asti D.O.C.G. is the most renowned of all the Cinzano sparkling wines. It is produced using white Moscato grapes from the D.O.C.G. area of Asti, in the heart of Piedmont. It possesses a sweet and fruity flavour.That is especially true for Campari as it contains sugar in high amounts. So, if you keep the Campari (opened or unopened) on your bar shelf for long, you will notice a change in its taste and aroma. In fact, since its creation the Campari bottle has been changing shape and evolving alongside the city, drawing continuous inspiration from it. The new bottle, inspired by Milano, reflects the sleek, minimalist fashion and contemporary design that the city is knownfor – it is a visual homage to the city, combining effortlessness and understated elegance, just like Milano itself. The direction of the lines, with a modern and direct cut, symbolize the journey of the Aperitivo ritual from Milano to the rest of the world, leading the eye to the city's name in the center of the bottle. In addition, the dynamic movement and the tapering of the lines reflects the vitality and transformation over time that Milano and Campari have undergone together, from the past to the future, with an innovative and forward-thinking approach.

The Cinzano range of sparkling wines includes both sweet and dry versions, each with their own unique characteristics. The Cinzano sparkling wines are ideal for a toast, at the end of a meal, or for any special occasion. Pinot Chardonnay, Prosecco D.O.C., Rosé and Gran Sec are perfect as aperitif and best enjoyed in a flûte, whilst Asti D.O.C.G. and Gran Dolce are best offered at the end of a meal, in a champagne glass, to accompany dessert. Passion, experience and care are the authentic and genuine values that guide Mirto Zedda Piras, a house founded in 1854, produced in Sardinia in Alghero following the traditional recipe: only water, sugar, alcohol and wild Sardinian myrtle berries. Key stories from China and related to Chinese travellers are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us. If you no longer feel that overwhelming splash of bitterness in your mouth, it is a clear indication that your Campari has gone past its best date. Speaking to The Spirits Business, Julka Villa, group head of marketing, Campari Group, said: “The Campari bottle has been changing shape and evolving alongside Milano, drawing continuous inspiration from the city, since its creation in 1860.Drinks historians contend that the practice of offering a bitter beverage prior to a meal, known as an appetite-stimulant or aperitivo (derived from the Latin word aperire, meaning ‘to open’), likely gained popularity across the world thanks to Gaspare Campari’s innovative genius. Cynar is an artichoke based bittersweet liqueur known for its versatility and distinctive flavour; its taste is enriched by an infusion of 13 herbs and plants. The name of the drink derives from Cynar scolymus, the botanical name for artichoke, as artichoke leaves lend the distinctive flavour.

Traditionally, an insect-based coloring made from cochineal bugs was used to give Campari its crimson hue. In 2006, use of the insect was discontinued in most countries, including the United States, with artificial coloring included as a replacement. Cynar became popular in Italy thanks to the first ads (during the Italian “Carosello”) performed by the famous actor, Ernesto Calindri and the claim “Cynar, against the attrition of modern life”. Sweet Edition is sweet, light and fizzy sparkling wine that is obtained from the noblest grapes, from selected vineyards within Italy. In the decades following its original launch Campari became an increasingly popular drink throughout Italy and around the world Campari’s long-standing tradition of collaborating with renowned artists including Andy Warhol, Ugo Nespolo, Vanessa Beecroft, and Tobias Rehberger, to create iconic and visually captivating advertisements, allowed the drinks-maker to infuse its brand with creativity and innovation, making its campaigns stand out. Moreover, Campari has enlisted numerous celebrities, including Uma Thurman, Hudson, Penélope Cruz, and Clive Owen, to be the faces of its campaigns, further solidifying their connection to the world of entertainment and popular culture.The Plantation benefits from an exceptional terroir that retains all the wealth and flavor from the sugarcane and gives Trois Rivières’ rums their character and their rich flavors: over 1,700 acres of land, gently stroked by trade winds, overlook the sparkling sea in the sunniest, far-South part of the island. To launch the new bottle, on May 4th and 5th Campari will host the largest drone show ever seen in Europe, lighting up the city's skyline, specifically Sempione Park – viewed from across the city. The display will last 12 minutes and bring the iconic Milanese symbols to life through a spectacular show of illuminations. "With this event and the presentation of the new Campari bottle, we wanted to pay homage to Milano, its resourcefulness and its excitement, traits that deeply bind it to the spirit of our brand"- explains Julka Villa, Campari's Global Head of Marketing -"Not only seeing the sky of Milano lit up in red through an incredible spectacle, but also with a concrete contribution by investing in a cultural project that will further enrich this city to support the art of filmmaking, something that has always been part of Campari's soul." A Campari kept for too long (without proper storage) can lose its genuine scent. It’s signature bitter aroma may become milder.

Now in 2023, Campari has introduced a ‘significant development’ in the bottle’s design, which puts Milan “at the heart” of every bottle. To launch the new bottle, on May 4th and 5th Campari will host the largest drone show ever seen in Europe, lighting up the city’s skyline, specifically Sempione Park– which will be closed to the public for the event, but viewed from across the city. The display will last 12 minutesand bring the iconic Milanese symbolsto life through a spectacular show of illuminations.Cinzano Prosecco D.O.C. is an aromatic sparkling wine, from the best vineyard areas of the Colline Trevigiane. It is a young sparkling wine, with a vivacious froth and subtle but persistent perlage. True pioneer from the very start, Maison La Mauny combines know-how and creativity to develop new recipes that are always more attractive and bottles an elixir of conviviality, typical of Martinique. The harmonious union of two icons, Campari and Milano has continued for more than 160 years, a sign that the brand has found the city to be the perfect ally: a combination of modern and historical, classical and pioneering, entrepreneurial and enjoyable, reflecting the very essence of Campari. Milano can encompass creative souls of the most diverse facets, from the world of design to that of art and cinema. And it is precisely in this last art form that Campari's love for the city comes to fruition, through its support to the City of Milano and the reopening project of the historic Cinema Orchidealocated on Via Terraggio, a few meters from the Basilica of Sant'Ambrogio. After over 60 years of service and definitive closure in 2009, it will once again become an important center as an audiovisual and cultural reference point. Campari, which has always chosen film as a means of communication used to express the essence of the brand and its Red Passion, is committed to the establishment of new projects with a high social impact, in addition to the support of existing ones.