a b c Bysouth, Alex (13 August 2020). "Leipzig – Germany's most divisive club". BBC News. Archived from the original on 27 November 2021 . Retrieved 22 September 2021. According to the Mayo Clinic, it is safe for the typical healthy adult to consume a total of 400mg of caffeine a day. This has been confirmed by a panel of the European Food Safety Authority (EFSA), which also concludes that a caffeine intake of up to 400mg per day does not raise safety concerns for adults. According to the EFSA this is equivalent to 4 cups of coffee (90mg each) or 2 1/2 standard cans (250 ml) of energy drink (160mg each/80mg per serving). [14] [15] Adverse effects associated with caffeine consumption in amounts greater than 400mg include nervousness, irritability, sleeplessness, increased urination, abnormal heart rhythms ( arrhythmia), and dyspepsia. Caffeine dosage is not required to be on the product label for food in the United States, unlike drugs, but most (although not all) place the caffeine content of their drinks on the label anyway, and some advocates are urging the FDA to change this practice. [16] Health problems [ edit ] Red Bull Company Profile". Fortune. Archived from the original on 4 October 2021 . Retrieved 4 October 2021.

Red Bull GmbH is headquartered in Fuschl am See, an Austrian village of about 1,500 inhabitants near Salzburg. The company is 51 percent controlled by the Yoovidhya family who, for technical reasons, own the trademark in Europe and the US. [25] Ingredients [ edit ] Nutritional value per 250 ml (8.4 fl oz) GTVault – Gran Turismo 5Setup for". www.gtvault.com. Archived from the original on 9 March 2017 . Retrieved 8 March 2017.Red Bull caffeine beverage review". About.com. 22 October 2009. Archived from the original on 15 April 2012 . Retrieved 29 May 2012. Ngomsi, Vincina (21 July 2021). "Kris Bryant is teaming up with Red Bull to test a baseball skills challenge". Yahoo! Sports. Archived from the original on 29 September 2021 . Retrieved 22 September 2021. Higgins, John; Yarlagadda, Santi; Yang, Benjamin; Higgins, John P.; Yarlagadda, Santi; Yang, Benjamin (June 2015). "Cardiovascular Complications of Energy Drinks". Beverages. 1 (2): 104–126. doi: 10.3390/beverages1020104. a b "French ban on Red Bull (drink) upheld by European Court". Medicalnewstoday.com. 8 February 2004. Archived from the original on 5 May 2009 . Retrieved 7 May 2009. Drew Bezanson wins Red Bull Framed Reactions BMX Park comp". XGames. Archived from the original on 9 March 2017 . Retrieved 8 March 2017.

Brazil – Red Bull Brasil". us.soccerway.com. Archived from the original on 29 March 2019 . Retrieved 8 March 2017. Aubrey, Allison (24 September 2008). "Warning: Energy Drinks Contain Caffeine". Morning Edition, National Public Radio. Archived from the original on 7 May 2018. a b Grill, Philipp (23 October 2022). "Wie Didi Mateschitz sein Sport-Imperium aufbaute". Kronen Zeitung. Mediaprint . Retrieved 6 September 2022. Curran, Christine Perdan; Marczinski, Cecile A. (1 December 2017). "Taurine, caffeine, and energy drinks: Reviewing the risks to the adolescent brain". Birth Defects Research. 109 (20): 1640–1648. doi: 10.1002/bdr2.1177. PMC 5737830. PMID 29251842. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, the drink added numerous variants over time. Its slogan, "Red Bull Gives You Wings", [12] is considered one of the most popular and memorable advertising slogans in the world. [13] Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" [14] [15] through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project. [16] In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements; and music, through its Red Bull Records label. [17]RED BULL QIANTANG: SURFING SHOOTOUT, archived from the original on 9 March 2017 , retrieved 8 March 2017 The World's Billionaires". Forbes.com. 11 February 2008. Archived from the original on 9 March 2008 . Retrieved 22 June 2009. Scientific Opinion on the safety of caffeine". www.efsa.europa.eu. 27 May 2015. Archived from the original on 29 October 2019 . Retrieved 2 January 2016. In 2022, Red Bull announced a full-on production of a hypercar called RB17, also designed by Newey. [113] Red Bull Arts [ edit ] An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy). They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.

The European Food Safety Authority (EFSA) concluded that exposure to taurine and glucuronolactone at the levels presently used in energy drinks is not a safety concern. [49] In a separate analysis, they also concluded that there is insufficient evidence to support a number of commercial health claims about taurine. [50] A review published in 2008 found no documented reports of negative or positive health effects associated with the amount of taurine used in energy drinks, including Red Bull. [51] Caffeine content [ edit ] Red Bull ends dispute with Redwell brewery in Norwich". BBC News. 14 August 2013. Archived from the original on 4 January 2014 . Retrieved 13 November 2013. Red Bull targets sugar-conscious consumers". BeverageDaily. 16 January 2003. Archived from the original on 9 April 2022 . Retrieved 21 September 2021.Plamondon, Laurie (2013). "Energy Drinks: Threatening or Commonplace? An Update" (PDF). TOPO (6): 7. Archived (PDF) from the original on 2 December 2016 . Retrieved 1 December 2016. Coke Takes Ownership of Monster's Non-Energy Business". Archived from the original on 8 September 2021 . Retrieved 10 November 2021. a b c DeVito, Lee (7 August 2013). "The house that Red Bull built". Detroit Metro Times. Archived from the original on 20 September 2021 . Retrieved 15 September 2021. In 1985, Jolt Cola was introduced in the United States. Its marketing strategy centered on the drink's caffeine content, billing it as a means to promote wakefulness. The drink's initial slogan read: "All the sugar and twice the caffeine." [27]

France ends 12-year ban on energy drink Red Bull". Reuters. Paris. 15 July 2008. Archived from the original on 10 May 2010 . Retrieved 22 November 2010. Energy drinks such as Red Bull are often used as mixers with alcoholic drinks, producing mixed drinks such as Vodka Red Bull which are similar to but stronger than rum and coke with respect to the amount of caffeine that they contain. [41] Sometimes this is configured as a bomb shot, such as the Jägerbomb or the F-Bomb— Fireball Cinnamon Whisky and Red Bull. [42] Chasing Niagara Falls in a Kayak | VICE Sports". VICE Sports. Archived from the original on 9 March 2017 . Retrieved 8 March 2017.Over the years, Red Bull has offered many variations of its drink, all based on the same formula but differing in taste and colour. [61] In 2013, Red Bull told the Redwell Brewery, a Norfolk micro brewery, to change its name or face legal action, because it sounded too similar to Red Bull. The eight-man brewery in Norwich was told its name could "confuse" customers and "tarnish" its trademark. [75] The two companies reached a settlement permitting Redwell to continue using its name. [76] Taste is subjective, and everyone’s preference is different. However, many people find Red Bull to have a sweet, tangy taste with a slightly bitter aftertaste. Red Thunder, on the other hand, has a similar taste to Red Bull, but it is slightly sweeter. Price: a b "Red Bull North America". jobs.redbull.com. Archived from the original on 8 March 2022 . Retrieved 8 March 2022. PepsiCo to Stop Selling Josta Brand". Los Angeles Times. 26 March 1999 . Retrieved 13 September 2018.