You must register the Magic Remote Control on your Smart TV when you use it for the first time. To register your Magic Remote Control using the Wheel (OK) button, perform the following steps: Percentage luminance drop at 35 degree horizontal angle from the centre of the screen with 100% white output LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD. LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG. Prices valid in stores (all including VAT) until close of business on 2nd November 2023. (Some of these web prices are cheaper than in-store, so please mention that you've seen these offers online.)

Featuring an IPS 4K panel, this LG 43” TV offers 100% colour accuracy, even from a 60-degree angle. This means everyone in the room gets to see the immersive picture, with life-like realism. True Colour Accuracy takes this realism to the next level, delivering sharper, richer and more natural colour. Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 100% white outputPercentage luminance drop at 20 degree vertical angle from the centre of the screen with 50% white output

Max light output HDR (high dynamic range) while displaying small white square taking up 60% of the screen (measured in Nits) Max light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits) Percentage Luminance drop at 35 degree horizontal angle from the centre of the screen with 50% white output Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 60% of the screen (measured in Nits)Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 10% of the screen (measured in Nits) This LG includes support for HDR10 and HLG. HDR10 is widely used on UHD gaming consoles from Sony and Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast and user generated standard format that is seen as the standard for transmitting 4K signals. Aim the Magic Remote Control at the Smart TV, and then press the Wheel (OK) button. A message appears after the Magic Remote Control is registered. If you fancy a more cinematic sound from your TV, then LG’s AI Sound should be music to your ears. Using AI algorithms, AI Sound up-mixes two-channel audio to virtual 5.1 sound – giving a much more immersive sound stage. The Quad-core processor also optimises the sound based on content type – giving clearer vocals with news and dramas. The powerful AI can also take account of your room’s acoustics and layout and adjusts to give the cleanest sound possible. If you’re mad about movies, you’ll love Filmmaker Mode on this LG 43 inch TV. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.