The article describes how a “pretty registered nurse” is touring the country to teach women proper smoking etiquette. The article also lists “men’s pet peeves” and “women’s pet peeves” for men and women smokers. (Full text after the jump below.) The GigBAR Move + ILS has improved lighting, with some fixtures reaching 32W, and features an all-new Totem-Mode that keeps fixtures focused on the dance floor. The biggest difference between GigBAR models is the addition of wireless ILS sync to bring the music to life with powerful lighting combinations.

Together, these efforts to conflate smoking with freedom and make smoking acceptable for women created a new set of consumers and reinforced Bernays’s argument that demand could be created. After WWI, Bernays was hired by the American Tobacco Company to encourage women to start smoking. While men smoked cigarettes, it was not publicly acceptable for women to smoke. Bernays staged a dramatic public display of women smoking during the Easter Day Parade in New York City. He then told the press to expect that women suffragists would light up “torches of freedom” during the parade to show they were equal to men. Like the “You’ve come a long way, baby” ads, this campaign commodified women’s progress and desire to be considered equal to men (relevant clip starts at 3:00):Cigarettes were a symbol of the penis and of male sexual power…Women would smoke because it was then that they’d have their own penises.”

Chesterfield, in a 1930s ad, argued that “women started to smoke…just about the time they began to vote”:Cigarette as a phallic symbol? According to who exactly? "Penis envt" is a fabrication, and the only penis envy or worship comes from homosexuals (males).

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Prior to the 1920s smoking was quite literally a display of freedom for women, no conflation there. Cigarettes were a physical symbol of men's social power; women didn't smoke because they wanted a penis, they smoked to demonstrate that they could be, and were, socially equal to men. Bernays may have helped publicize this idea, but he certainly did not come up with it himself. The effect would not have been nearly as wide-spread had feminists and suffragists not already been using and popularizing cigarettes as a symbol of the new emancipated woman. Wireless D-Fi USB capabilities allow for limitless ILS options so your setups can vary per show. With 3 available DMX slots, corded fixtures can also be controlled with The GigBAR Move + ILS, so you have complete control on one display screen.