It claims to heat up in just one minute but our lab test found it took slightly longer to reach its maximum temperature. This cordless/corded—you can do both—flat iron uses flexible copper plates that subtly move with your hair to evenly distribute heat across every strand, leaving you with less damage and smoother hair.

Fear not – this flat iron will keep frizz in check and save you from looking like Monica Geller in that iconic Barbados Friends episode. Our testers loved it, with nearly all saying how pleased they were with their newly silky and soft hair. Still, our testers appreciated how simple it was to use and were impressed by how lightweight it was to hold and manoeuvre.The ceramic plates are "floating" too, so you can easily adjust the amount of pressure you apply to your hair, something I find super helpful when straightening my roots vs my ends. Ceramic technology that delivers even heat to reduce fizz for healthy and shiny hair, meaning every day can be a good hair day. All of these will straighten your hair, but the type of plates on the iron you choose should align with your hair type and goals. If at any time you would like to opt out from marketing, you can visit the Privacy Preferences page and select the relevant options.

It scored highly for temperature accuracy in the lab and heated up rapidly — ideal for pre-event touch-ups.One of the more affordable options, these straighteners offer an impressive 30 heat settings, giving those with damaged or fragile hair a lot of heat control. Yup, this is something you'd definitely splurge on, save up for, or beg for from the person who loves you most, but it'll be worth it.

Perhaps unsurprisingly given the brand's reputation, ghd's original offering was a hit among our testers for how straightforward it was to use, getting the job done quickly and effectively.

The straighteners also come with a handy heat-resistant travel bag and a charging cable with a UK/EU interchangeable adaptor. Frizzy hair: Ionic technology is a must to stop water and humidity “fluffing up ” your hair and creating more frizz. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that.