There isn’t enough clinical evidence to support cannabidiol, aloe vera, or vitamin E for gum health, and as with Colgate's gum toothpaste, ‘invigorate gums’ is not a scientifically meaningful phrase.

Colgate said evidence for this formulation was also commercially sensitive, but there is evidence that the zinc oxide and zinc citrate combination used has antibacterial properties, which our experts said should give this product advantages in reducing gum inflammation vs basic fluoride toothpastes. Toothpaste alone isn't a magic solution though. Proper brushing technique and interdental cleaning are also vitally important for good gum health. Sensitivity Zendium's marketing based on oral bacteria and enzymes instead of minerals is unique, but again, while it will be better than conventional toothpastes at reducing gingivitis, cavity protection should be similar.

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If you don't have any particular dental issues, a standard fluoride toothpaste will do the job just fine. Whitening Based on the evidence given by LA Pacific, stain removal using this toothpaste would be better than basic fluoride toothpaste, but the claim it can ‘brighten’ teeth with ‘natural bleach’ might be overstating things. Colgate told us its studies on Elixir White are confidential so it was unable to provide us with any specific evidence to show it's better than other whitening toothpastes. Boosts good bacteria and reduces bad bacteria to help fight the causes of cavities and gum problems Eugenol and ginseng root extract may have antibacterial properties that help reduce gum swelling or bleeding, but we didn’t see robust evidence about their concentration or action in this specific toothpaste.

Offering at-home results, the enamel-safe toothpaste promotes a whiter and brighter-looking smile without the harmful effects of using hydrogen peroxide.

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For serious whitening (aka a celebrity-level 'Hollywood smile'), you need to get professional bleaching treatment. Beware of attempting to DIY it and buying whitening products online - in an investigation earlier in 2022 we found some that contained dangerous levels of hydrogen peroxide. Gum health L.A. Pacific’s Stain Removal Enzyme Whitening Toothpaste contains natural enzymes that whitens teeth by loosening and lifting surface stains.

Stain removal should be reasonable with this toothpaste (better than regular fluoride toothpaste), thanks to abrasives such as silica, and surfactants (foaming agents) including sodium lauryl sulfate and cocamidopropyl betaine, plus the addition of phosphates for tartar reduction. L.A. PACIFIC products are Cruelty Free, Vegan, and free from Hydrogen Peroxide, SLS, Parabens, Tricolsan, Propylene Glycol and Alcohol. Our experts said there would be benefit to using this over a basic fluoride toothpaste for mild to moderate gum inflammation, but that it's probably not so different to standard fluoride toothpaste for cavity protection. Glucose oxidase and zinc are antibacterial agents that help with mild to moderate gum disease, stannous fluoride and stannous chloride can reduce toxins that cause inflammation. Our research found that, while claims were generally supported, the overall benefits of expensive formulations may only be marginal.

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How to choose the right toothpaste - which ingredients really work, and what to consider before you buy But there are also plenty of marketing claims, such as ‘strengthens enamel’ and ‘prevents decay’, that are redundant because all fluoride toothpastes, regardless of price, will do these things. Low abrasion Silica works to gently remove stains from the surface of the tooth and restores the natural brightness. RDA Relative dentin abrasivity 75​​* But, you can find the same or similarly effective stain-removal ingredients in cheaper products too.