Indeed, Crispy Fantasy believes its approach puts it in prime position to disrupt the European breakfast cereal category and take market share from ‘incumbents’ that, the start-up founders say, have failed to bring innovation to the segment Peter Rahal adds: "With my experience, I'm going to help these amazing founders with all the problems that emerge with the company building process." Company co-founder Andrea Rodrik said after “blowing up on TikTok” the brand was now working on how to convert views into sales, which he dubbed “the million dollar question”. It feels completely insane! As a kid, I used to shop in Manor with my mom to do my groceries and now we are available there! So fired up🔥🔥🔥

We're extremely fortunate and honoured to be supported by amazing US entrepreneurs, including Doug Bouton from Halo Top and Peter Rahal who sold RXBar to Kellogg's - they both have incredible experience building and operating brands in Europe too. In the near future, Crispy Fantasy will also enter other European nations, including Germany, and we're so excited to ultimately build a global presence for our hassle-free, junk-free, and incredibly delicious product,”​ FoodNavigator was told.Crispy Fantasy is billed as a vegan cereal and, Rodrik and Nahoum explained, they expect to capitalise on growing demand for plant-based products beyond meat and dairy alternatives. Rodrik and Nahoum didn’t disclose the amount raised, but said the significant funding will help them ramp up new product development, roll out across retail, and hire new employees, in addition to enhancing online shopping experience. However, it could be a prolonged task for Crispy Fantasy to land in the U.S. due to market saturation and intensified competition. We see the biggest growth opportunity for junk-free breakfast cereals [here]. The UK market is immense thanks to a big cereal/oatmeal eating habit. Over the past few years, we've also noticed the UK becoming way more receptive to new food trends than other European countries because the country is indeed a melting pot of different cultures,”​ we were told.

To whoever is in Switzerland, go and get the hottest innovation in Switzerland since the creation of Muesli :) Having recently completed a ‘significant’ capital raise, European breakfast start-up Crispy Fantasy is preparing to launch its first products, delivering a line of ‘junk-free’ breakfasts with clean ingredients. We believe the European breakfast cereal market is ripe for disruption especially as there haven't been any new products that cater to the needs of health-conscious consumers,”​ Rodrik and Nahoum told FoodNavigator.The supermarket is good for availability. An online platform is good for data and to constantly optimise the brand,” he added. “We’re a flexible business, we can churn out R&D. What takes Kellogg’s 24 months we can do in a matter of weeks.”

The Rice Krispies maker believes the new measure is not implemented lawfully, arguing additional nutritional elements from milk or yogurt also need be considered since cereals are rarely eaten alone. Inspired By U.S. Brands; Tailored To Europe’s Mass MarketAvoid the Greenwashing Trap: How Food Companies Can Build Trust and Transparency in Regenerative Agriculture It surprises everyone who has the chance to taste it’: Chile’s pisco producers on expanding to the UK and Europe The Kompass B2B portal helps buyers and reliable suppliers connect and do business both locally and overseas. The industry has been untapped for decades and is clearly dominated by a few long-standing incumbents. From a nutrition perspective, the current leading brands in the cereal market are high in sugar and low in real healthy nutrients. Crispy Fantasy stands out with our first-to-market ‘junk-free, hassle-free’ brand proposition by using only clean, natural, and wholesome ingredients, including pea & soy protein, avocado oil, and unsweetened cacao powder. Our product also contains at least 50% less sugar compared to legacy brands on the market. Crispy Fantasy's gluten-free, high fibre, and plant-based attributes also make us a no-brainer for health-conscious consumers,”​ we were told.

Co-founded by Andrea Rodrik and Raphael Nahoum, the brand prides itself on its ‘short list’ of ‘wholesome and natural ingredients’. These include agave syrup, unsweetened cocoa powder, soy and pea protein and avocado oil. Tetra Pak forges alternative protein and material innovation partnership in the ‘Silicon Valley of Food’ With our plant-based attribute and classic, nostalgic flavours, we're able to satisfy literally everyone as a mass-market brand,”​ the co-founders suggested. 'The Halo Top of cereal' Attention has been paid to the nutritional detail of product formulations. Each box of Crispy Fantasy provides four times more protein and 50% less sugar per serving than the ‘leading’ cereals on the market, the group claims.We don’t yet have the distribution, but that’s the next priority in our masterplan,” he said. “To ensure accessibility throughout the UK, so if another video blows up– which I’m sure it will– it’s easy for people to try it.” Crispy Fantasy already has accomplished the hardest thing: creating a mind-blowingly great product. I've tasted the other 'healthy' cereals and Crispy Fantasy's product blows all of them away; it's truly the 'Halo Top' of cereal," says Doug Bouton. "Halo Top is sold in more than 30 countries, and I'm incredibly excited to partner with Crispy Fantasy as an investor and advisor to help them build a global brand anchored by mind-blowingly great products." The bottom line for Crispy Fantasy is to focus on taste first and excel what a typical healthy cereal should be other than zero sugar or grain, aspiring to be the European challenger brand to a breakfast cereal duopoly — Kellogg’s and Nestlé, owner of Cheerios outside of North America and Shreddies, according to Rodrik and Nahoum. Bouton, who described Crispy Fantasy as the “Halo Top of cereal,” noted how the cereal startup will be leveraging their distribution platform — currently sold in more than 30 countries — to eventually build a global presence. Rahal also said in a statement: “With my experience, I'm going to help these amazing founders with all the problems that emerge with the company building process.” Strategic Market Expansion