Unlike other non-dairy milk alternatives, oat milk doesn’t have an overpowering taste. This means you can add it to your coffee without it changing the flavour profile too much, similar to dairy. Creamy Moma founder Tom Mercer told The Grocer he had wanted to focus on ensuring the product’s quality before spending on marketing.“For us it has been really important to invest in that quality product, so it tastes really great. It foams really well. The texture is really good.” With so many options out there, it can be a little daunting to know choices to make. So how do you determine the best oat milk from all the options on the market? When working out the best oat milks for you, you have to decide on what you’re looking for. For example, is it important to find a high protein milk to help your muscles recover after training? The growth has been exceptional and is testament to Moma’s commitment to growing and crafting the highest quality oat-based products,” said marketing director Natasha Thompson. “Investment in advertising will help us achieve ambitious goals for growth, to bring new people into our unique world where delicious things exist alongside healthy and sustainable ones.”

The campaign will highlight how Moma Barista oat drink is perfect for both expert and home coffee making Some oat drinks contain added sugar, but a lot of unsweetened versions still have a natural sweetness to them that comes from the starches within the oats. This can really helps to balance out the bitterness of coffee without being overpowering. Which MOMA oat drink is right for you? In the 52 weeks running to July 2022, Moma said its oat drinks had grown by 35% in value terms– twice as fast as the category. The drinks had now also overtaken Moma’s porridge range to represent over 60% of the company’s core business, Mercer said. Oat milk generally is a sustainable product from a greenhouse gas point of view but having the oats grown and sourced in the UK goes that extra step,” he said. The brand is also using the campaign to relaunch itself as ‘The Craft Oat Co’, emphasising the company’s heritage, expertise and passion for oats.However, they can often be higher in vit D and B12, due to fortification – you also get some fibre due to the oats.' The campaign has been developed in partnership with agency And Rising and will run from 1 September across connected TV, outdoor and digital channels. It will highlight how Barista is perfect for both expert and home coffeemaking, using the slogan ‘The Barista’s Choice’.

When researching her book, Vegan Savvy: The Expert's Guide to Nutrition on a Plant-based Diet, Azmina found that most leading brands fortify their oat milks with calcium, vitamin D, vitamin b12 and iodine to bring them on par with the vitamins in normal cow’s milk. Best oat milks: Is oat milk the healthiest milk? I tend to think it's worth paying a little more for fortification with micronutrients, but you may well find cheaper own brand alternatives. Also, go for low sugar versions,' Azmina adds. If you’re looking purely at nutrition, some oat drinks typically have less calcium, lower levels of iodine and lower quality protein than dairy milk,' explains Azmina. A lot of oat drinks are designed especially for coffee, so try to replicate the smooth creaminess of full fat dairy milk. If this is what you’re after, make sure to look for a Barista oat milk or one with a fat content similar to whole milk. Foamable

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Whilst I tend to buy whatever is at the shop (usually Alpro) I thought it would be a good idea to put different oat milk brands to the test and see which one is truly the best and most scrumptious alternative around. I headed to Reading town centre to see which oat milks I could find and unsurprisingly it was mainly the big brands. Dairy milk has about 3.5% protein, so you want to choose an alternative that offers “like for like” in terms of nutrition,' she suggests. So, now we know what to look for, WH has done the legwork for you to help you find the best oat milks on the market. Moma currently produces the majority of its oat milk in the UK, where the brand uses home-grown British oats, a third of which are grown on Mercer’s family farm in Staffordshire.

My mission was to see which one was the tastiest and also most cost-effective. I decided to taste test them all by themselves and then try my favourite two in a cup of coffee, which is how I usually drink my oat milk. READ MORE : I taste-tested PG Tips and Twinnings against supermarket brands and there was a clear winner

Splitting in hot drinks is probably the most frustrating thing about trying out a new milk alternative. Look out for acidity regulators on the ingredients list as they neutralise the acidity of your tea or coffee and make sure your oat drink stays intact! Natural sweetness Soya and pea-based drinks have 3 to 3.5% protein. Oat-based drinks in my Vegan Savvy survey provided between 0.5 and 1% protein; coconut drinks were between 0.1% and 1.2%; and almond and rice drinks were also low in protein,' she explains. Best oat milks: Which is the best oat milk to buy? Short answer – yes! Oat milk officially overtook other milk alternatives as the UK’s favourite plant milk in 2020, with use in coffee a key part of that. Lots of oat milks are available in a barista version, like MOMA Barista oat, and are made specifically with coffee in mind. So what makes oat milk so good in coffee? We’ve identified 5 key things that make it a perfect coffee pairing… Neutral taste And it's important when choosing among the best oat milks that you ensure your choice of oat milk does have these added vitamins and minerals.