Foundation comes in cream, liquid, and powder formulas and offers coverage that ranges from sheer to light to medium to full. It can provide a matte finish, a dewy finish, or an iridescent finish. Whatever coverage or finish you need, there is something for you. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Now available in an extended range of 6 colors: Candlelit, Rosé You Slay, Magic Hour, Berry Radiant, Pink-Me-Up (NEW), and You Go Cocoa (NEW). There’s three shades to choose from too including Champagne Campaign, Rose Quartz, and Liquid Gold - so whether you’re looking to achieve that popular flushed look, or opting for a gold golden glow, there really is something for everyone. What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color.

Contour is typically a shade or two darker than your foundation or concealer. Contouring is used to create the effect of shadow and define your facial features.Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip, this sculpting tool lets you contour like a pro! The lightweight liquid formula is infused with hydrating squalane and effortlessly blends into skin to add natural-looking definition and a glint of radiance. Apply and blend into the hollows of your cheeks, jawline, temples, hairline, and sides of your nose for a more defined face and a precise application. Choose from a range of 5 shades. The lightweight formula is infused with hydrating squalane and effortlessly blends into your skin to create that perfect glow. Concealer is used to brighten the dark areas of your face including under-eye circles and recessions around the mouth or nose. They also can help cover up blemishes, discoloration, redness, or scars.

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Kelly’s comparison has sparked a debate in the comment section with several Tilbury fans claiming the product isn’t a great dupe, with one writing: “I like the CT side better, but only because you didn’t keep blending the elf blush enough and you put too much on.” The blush and the highlight looked best using the brush. They are both super-buildable products, as I was able to start with a little and progressively layer on more to achieve my desired look. At first, I was a little worried the blush wasn’t going to show up, but adding another layer helped.

Pharmacy product

As well as the new highlighter wands, the affordable brand has launched a line of contour wands and blush wands to give your complexion stunning definition and a flush of colour.

Over the past couple of years, e.l.f has transformed from a brand known for just having affordable beauty products to one whose affordable beauty products rival high-end ones. We’ve all seen TikTok-viral videos of e.l.f products being exact dupes for ones four times the price, and if you’re anything like me, you’ve been hooked a time or two. With the launch of their Halo Glow line, they created contour, highlight, and blush wands that compete with similar, pricier ones that have went viral recently. With dupe culture being so rampant, I enter trying out products knowing that c hemists and brands spend months and months creating specific formulations; so unless your favorite affordable brand copied the exact formula, products likely aren’t exactly the same. However, there’s value to finding ones that are similar—and sometimes, I end up liking the similar ones more than the originals. Bronzer helps to give your skin a warm, luminous glow—as if you’ve spent time in the sun. They can also lightly sculpt your face. Bronzers come in cream or putty and powder form and may be matte or shimmery. Magic Hour: Water (Aqua), Hydrogenated Didecene, Isododecane, Synthetic Fluorphlogopite, Glycerin, Propylene Glycol, Mica, PEG-10 Dimethicone, Trimethylsiloxysilicate, Squalane, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone, Isoamyl Laurate, Hydrogenated Styrene/Isoprene Copolymer, Sodium Chloride, Synthetic Sapphire, Caprylic/Capric Triglyceride, Polyglyceryl- 4 Isostearate, Propylene Carbonate, Disteardimonium Hectorite, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Calendula Officinalis Flower Extract, Polymethylsilsesquioxane, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Disodium EDTA, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tin Oxide. MAY CONTAIN : Titanium Dioxide (CI 77891), Red Iron Oxide (CI 77491)

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e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients. Face Powder helps even your skin tone, absorb oil, set your makeup, and achieve flawless-looking skin. It comes in a variety of formulas, such as e.l.f. Camo Powder Foundation for buildable coverage; e.l.f. Halo Glow Setting Powder that veils the skin for a luminous finish and e.l.f.'s Prime and Stay Finishing Powder which sets makeup and keeps skin free of shine. You can also use face powder for touch-ups throughout the day. Candlelit: Water (Aqua), Hydrogenated Didecene, Isododecane, Glycerin, Propylene Glycol, Synthetic Fluorphlogopite, Mica, PEG-10 Dimethicone, Trimethylsiloxysilicate, Squalane, Cetyl PEG/PPG-10/1 Dimethicone, Dimethicone, Isoamyl Laurate, Hydrogenated Styrene/Isoprene Copolymer, Sodium Chloride, Synthetic Sapphire, Caprylic/Capric Triglyceride, Polyglyceryl- 4 Isostearate, Propylene Carbonate, Disteardimonium Hectorite, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Calendula Officinalis Flower Extract, Polymethylsilsesquioxane, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Disodium EDTA, Triethoxycaprylylsilane, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tin Oxide. MAY CONTAIN: Titanium Dioxide (CI 77891), Red Iron Oxide (CI 77491) Because the formula is thin, each product feels extremely lightweight on the face. All three of the wands were easy to apply, and didn’t dry down immediately which gave me a bit of time to blend them well. I found the products to be extremely blendable and forgiving on the skin. I’m happy to report that all three wands lasted the entire time without slipping or smudging. I maintained the brightening effects from the blush and highlight, and the snatch from the contour from the time I left to the time I got home. I definitely had to blot throughout the day, but not any more than I usually do as someone with oily/combo skin. That said, I think these products would work extra well on someone with dry skin.