The initial flavor is a subtle cinnamon that blossoms from a white-chocolatey, vanilla chocolate casing. I could smell the cinnamon before I even took my first bite, and I knew I was already in love. It’s not so strong that someone who doesn’t like cinnamon would be so opposed. It’s more of a blossoming evolution of flavor. Churros are bready and encased in sugar and cinnamon, and I could see how some avid churro lovers may find the flavor level below expectations. However, I have to say it feels like a wonderful marriage. I even got hints of horchata in there initially, another favorite of mine. The cinnamon is present but doesn’t ruin the experience. The only component I felt was missing was the buttery creme, but that didn’t stop me from eating the whole bar with a grin on my face.