We must without delay and in any event within 1 month of your request (subject to extensions in some cases): We will retain your personal information no longer than is necessary for the purpose we obtained it for thereby reducing the risk that it will become inaccurate, out of date or irrelevant. Information that is no longer needed will be securely deleted. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 7 years. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). There are "special categories" of more sensitive personal data which require a higher level of protection. In most cases we will provide a copy of the information free of charge. However, we may charge a reasonable administration fee when a request is manifestly unfounded or excessive or to comply with requests for further copies of the same information although this does not mean that we will charge for all subsequent access requests. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

if we or our business are acquired by a third party when our customers’ personal data will be transferred to the buyer; To deliver products and services to you, it is sometimes necessary for us to share your personal information outside of the European Economic Area, usually when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws. If this happens, we will ensure that the transfer will be compliant with data protection law and your personal information will be kept secure. Whatever style you prefer, you’ll be able to find a lamp you like in our wide selection. How do you choose a floor lamp? There’s plenty of different styles of floor lamps to choose from. For example, the upright, tripod and arc floor lamps are available in a variety of materials, including copper-coloured metallics and woods. Wooden floor lamps are ideal for bringing some subtle texture into your home. If you prefer modern floor lamps that give a clean and tidy look, choose materials like metallics and tinted or shaded glass. Storage & organisation Furniture Textiles Kitchenware & tableware Kitchens Lighting Decoration Rugs, mats & flooring Beds & mattresses Baby & children Smart home Bathroom products Laundry & cleaning Plants & plant pots Home electronics Home improvement Outdoor living Food & beverages Christmas Shop Shop by roomwhere we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute). If you can’t choose, you can combine! In our wide range you can find floor lamps with dual light sources that can be switched on and off separately. This way, you’ll always have the right lighting for whatever you need. For example, with lamps like FLUGBO, you get both a flexible spotlight for task lighting and an uplighter to light up the rest of the room. Where should you put floor lamps? We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal information without your knowledge or consent where this is required or permitted by law. You will not be subject to decisions that will have a significant impact on you based solely on automated decision-making, unless we have a lawful basis for doing so and we have notified you. We do not envisage that any decisions will be taken about you using automated means, however we will notify you in writing if this position changes. Light up your world! Illuminate your home with cosy and practical lighting from our standing floor lamps and standard lamps. Create a zen mood in your living room with a soft light in the corner. Or make reading a delight with some task lighting behind your favourite armchair or sofa.

Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.Rights of Correction and Erasure (“right to be forgotten”) You may ask us to correct or remove information you think is inaccurate. Data portability – in addition to your access right you can require us to provide a copy of your information that we hold in a commonly used machine readable format Where requests are obviously unfounded or excessive we can refuse to respond. In such cases, we will, within one month, explain why and will inform you of your right to complain to our Supervisory Authority and to pursue a legal remedy. We can extend the time to respond by a further two months where requests are complex or numerous. If this is the case, we will inform you of this within one month of the receipt of the request and explain why the extension is necessary. The right spot to place a floor lamp depends on the type of lamp you have and your lighting needs. If the lamp is designed for directional task lighting, you should consider having it above or behind a sofa, armchair or table. This way, the lamp doesn’t get in your way and provides the light you need.

For the purposes of this policy data protection law means: (i) until 25 May 2018 the Data Protection Act 1998 and then (ii) from 25 May 2018 and unless and until it is is no longer directly applicable in the UK, the General Data Protection Regulation ((EU) 2016/679) (GDPR) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then (iii) any successor legislation to the GDPR or the Data Protection Act 1998. Processing for our legitimate interest - You can object to any processing which is for our legitimate interests or those of a third party in which case, the processing must stop, unless there are compelling legitimate grounds for the processing which override your rights, or where the processing is necessary in relation to legal action.We do not transfer your information to anyone for marketing purposes without your consent. However, it may be necessary for us to share your personal information with third parties in the following circumstances: Different types of floor lamps provide different types of lighting. Standing standard lamps like ÅSTRID are generally for the benefit of the whole room. Task lighting on the other hand, like our RANARP lamp, focuses lighting in one area, perfect for reading or writing. Uplighters, like our NOT lamp for example, point towards the ceiling, which helps illuminate the whole room.