The new straws—developed with scientists at BioSolutions Mexico and the production team at Mexico-based PENKA—replace about a third of the plastic used in traditional straws with an agave bio-based composite known as PolyAgave, according to the brand. In 2020, millions of Jose Cuervo biodegradable agave-based straws will be rolled out at bars, restaurants, and Jose Cuervo events across the US and Mexico in a bid to reduce the consumption of regular plastics from the tequila-drinking experience. As a high school National Merit Finalist who won multiple engineering competitions, he continued to excel in college, majoring in Finance with a specialization in Alternative Asset Management.

Agave Products | Sustainable Agave Company Biodegradable Agave Products | Sustainable Agave Company

His vast industry knowledge, coupled with an expansive network, equips PlantSwitch with invaluable insights. After the company's merge with Dow, Rob transitioned to Markel Corporation, leading their compounding operations to new heights. As a family-run company with 225 years of tequila distilling experience, and the largest producer of agave by-product globally, Jose Cuervo has spent years exploring the potential of agave fiber as an alternative to plastic, paper, housing bricks and fuel. To deliver this, we've partnered with Penka, a leading Mexican manufacturer of sustainable products.

NSW will join the ACT, Queensland, WA and SA with bans on plastic straws from November 1, with Victoria following in 2023 and NT in 2025. PENKA is a Mexican company that designs, manufactures and markets innovative products made from bio-based composites, primarily from agave bagasse fiber.

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Notably, Jason has commissioned and grown multiple compounding plants from their inception, achieving revenues into the 8 figures.By incorporating agave fibres, which is a by-product of the tequila industry, into an everyday product for consuming tequila and other beverages, they are re-purposing waste and replacing up to one-third of regular plastics in its composition. Give clubbers a reason to get up and dance with laser gloves or sound-activated glow stick bracelets. Jose Cuervo® is a Mexican family-owned brand since 1795 and the largest producer of tequila throughout Mexico and around the world.