In the Northeast Indian state of Manipur, where separatists have banned Bollywood movies, consumers have turned to Korean popular culture for their entertainment needs. The BBC's correspondent Sanjoy Majumder reported that Korean entertainment products are mostly unlicensed copies smuggled in from neighbouring Burma, and are generally well received by the local population. This has led to the increasing use of Korean phrases in common parlance amongst the young people of Manipur. [298] [299] [300] South Korea's pop-cultural exports: Hallyu, yeah!". The Economist. January 25, 2010. Archived from the original on November 5, 2018 . Retrieved March 23, 2019. Choi, JungBong (2014). K-pop – The International Rise of the Korean Music Industry. Maliangkay, Roald. Hoboken: Taylor and Francis. pp.66–80. ISBN 9781317681809. OCLC 890981690. Korean record charts include the Circle Digital Chart and the Billboard K-pop Hot 100. Some K-pop records have appeared on the Oricon Albums Chart of Japan and the Billboard Hot 100 of the United States.

Lindvall, Helienne (April 20, 2011). "Behind the music: What is K-Pop and why are the Swedish getting involved?". The Guardian. London. Archived from the original on September 30, 2013 . Retrieved March 27, 2012. Refers to the release of an artist's new music and the accompanying promotional activities typically including TV performances and participation on TV shows. [45] Seabrook, John (October 8, 2012). "Factory Girls". The New Yorker. Archived from the original on July 24, 2019 . Retrieved April 11, 2018.

Jeon Somi, "Dumb Dumb"

Song, Cheol-min (2016). K-pop Beyond Asia. Korea: 길잡이미디어. pp.37–46. ISBN 9788973755981. Archived from the original on October 20, 2023 . Retrieved July 24, 2018. Modern K-pop is marked by its use of English phrases. Jin Dal Yong of Popular Music and Society wrote that the usage may be influenced by "Korean-Americans and/or Koreans who studied in the U.S. [who] take full advantage of their English fluency and cultural resources that are not found commonly among those who were raised and educated in Korea." [24] Korean pop music from singers or groups who are Korean-American such as Fly to the Sky, g.o.d, Rich, Yoo Seung-jun, and Drunken Tiger has both American style and English lyrics. These Korean-American singers' music has a different style from common Korean music, which attracts the interest of young people. [24] Increasingly, foreign songwriters and producers are employed to work on songs for K-pop idols, such as will.i.am and Sean Garrett. [25] Foreign musicians, including rappers such as Akon, Kanye West, Ludacris, and Snoop Dogg, have also featured on K-pop songs. [26] [27] Korean Pop, with Online Help, Goes Global". Time. August 26, 2010. Archived from the original on August 29, 2010 . Retrieved April 3, 2013. DFSB Kollective was the first company to begin direct distribution of Korean music acts on iTunes, in 2009. It began with more than 50 Korean artists in the alternative, hip-hop and electronica genres; now there are hundreds of Korean artists available in the online music store. During the beginning of the 21st century, K-pop idols began receiving success elsewhere in Asia: in 2002, Baby Vox's single "Coincidence" ( 우연; uyeon) became popular in many Asian countries after it was released and promoted during the World Cup in South Korea. BoA became the first K-pop singer to reach No. 1 on the Japanese Oricon music chart [108] and shortly afterwards, Rain had a sold-out concert to an audience of 40,000 fans in Beijing. [109] In 2003, Baby Vox topped the Chinese music charts with their Chinese single "I'm Still Loving You" from their third album Devotion, the first idol group to do so, creating a huge fanbase in China. They also charted in various music charts in Thailand. TVXQ marked the rise of K-pop boy bands in Japan. In 2008, their single " Purple Line" made TVXQ the first foreign boy band and second Korean artist after BoA to top the Oricon music chart.

In 2011, the K-Pop Music Festival at the ANZ Stadium was held in Sydney, featuring Girls' Generation, TVXQ, Beast, Shinee, 4minute, Miss A, 2AM, and MBLAQ. [399] There was also demand for concerts from New Zealand. [400] Eun-Young Jung (2009). "Transnational Korea: A Critical Assessment of the Korean Wave in Asia and the United States" (PDF). Southeast Review of Asian Studies. University of California, San Diego. 31: 69–80. CiteSeerX 10.1.1.458.9491. ISSN 1083-074X. Archived from the original (PDF) on April 13, 2014 . Retrieved April 13, 2014. Jung, Sun (2017). "Shifts in Korean television music programmes: Democratization, transnationalization, digitalization". In Tay, Jinna; Turner, Graeme (eds.). Television Histories in Asia: Issues and Contexts. Routledge. ISBN 978-0815355205. Archived from the original on October 20, 2023 . Retrieved September 6, 2023.

NCT Dream, "Hot Sauce"

Critical Interpretation of Hybrid K-Pop: The Global-Local Paradigm of English Mixing in Lyrics". Popular Music & Society. 37: 120. In Nepal, K-pop gained popularity along with Korean dramas and films. K-pop has become influential in the Nepali music industry and K-pop music videos are often used as an accompaniment to Nepali music on YouTube. [ citation needed] United States BTS on the red carpet at KCON New York 2016 April 9, 2018). "[SC현장] "롤모델은 방탄소년단"...느와르, 벌써 '핫' 한 9인조 (종합)". 스포츠조선 (in Korean). Archived from the original on August 13, 2020 . Retrieved March 9, 2019.

According to professor Ingyu Oh, "K-pop emphasizes thin, tall, and feminine looks with adolescent or sometimes very cute facial expressions, regardless of whether they're male or female singers." [67] Government support The Bank of Korea has attributed the rapid surge in cultural exports since 1997 to the increased worldwide popularity of K-pop. [68] K-Pop Leads Record Earnings from Cultural Exports". The Chosun Ilbo. Archived from the original on October 2, 2012 . Retrieved January 26, 2013. A BOK official said the increase "is related to a surge in exports of cultural products amid the rising popularity of K-pop in Europe and the U.S. as well as in Asia."

a b Chace, Zoe (October 12, 2012). "Gangnam Style: Three Reasons K-Pop Is Taking Over The World". NPR. Archived from the original on September 29, 2015 . Retrieved December 26, 2012.

In 2009, the Wonder Girls became the first K-pop artist to debut on the Billboard Hot 100 singles chart. [303] They went on to join the Jonas Brothers on the Jonas Brothers World Tour 2009. In 2010, they toured 20 cities in the United States, Canada and Mexico, and were named House of Blues "Artist of the Month" for June. [304] Seabrook, John (October 8, 2012). "Factory Girls". The New Yorker. ISSN 0028-792X. Archived from the original on July 24, 2019 . Retrieved April 12, 2016.During the late 1990s, talent agencies began to market K-pop stars by implementing an idol business model used in J-pop, [94] where talents are selected and trained to appeal to a global audience through formal lessons or through residency programs. [95] [96] [97] The extensive and intensive process includes physical and language training (a program sometimes called abusive), and potential talents are also selected for height, being much taller on average than their Japanese counterparts. Sociology professor Ingyu Oh has explained regarding looks, "K-pop emphasizes thin, tall, and feminine looks with On the Charts: BTS Become First K-Pop Act to Reach Number One". Rolling Stone. May 27, 2018. Archived from the original on May 28, 2018 . Retrieved June 10, 2018.