Ellis-Petersen, Hannah (6 September 2017). " 'Ruby' becomes first new natural colour of chocolate in over 80 years". The Guardian . Retrieved 13 September 2017– via www.theguardian.com. Harry & David, a chocolate company based out of Medford, Oregon, sells ruby cacao truffles and a ruby cacao bar. [34]

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a b c Nieburg, Oliver (14 September 2017). "Ruby chocolate: New gem in confectionery crown or pink misfit?". Confectionery News. William Reed Business Media Ltd . Retrieved 3 January 2018. Gilchrist, Karen (6 September 2017). "Swiss confectioners invent a new kind of chocolate for the first time in 80 years". cnbc.com. CNBC . Retrieved 13 September 2017. The public interest of the pink chocolate variety has been linked to the popularity of the color pink in marketing and on social media in the 2010s, a phenomenon that is referred to as "millennial pink". [21] Commercial availability [ edit ] KitKat's Japanese Ruby Chocolate, introduced in 2018 Bideaux, K. (2018). Millennial pink: From iPhone to Rihanna. Proceedings from the Conferenza del Colore. Iyengar, Rishi (18 January 2018). "Nestle is making a pink KitKat from ruby chocolate". msn.com . Retrieved 18 January 2018.Jay, Janan (13 September 2017). "New ruby chocolate isn't special and probably tastes bad, says NZ expert". Stuff.co.nz. Fairfax New Zealand Ltd . Retrieved 13 September 2017.

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Confiserie Bachmann lanciert rosafarbene Schokoladensorte «Ruby Rubina», Luzerner Zeitung, 23 May 2018. ["Lucerne confectioner Bachmann is now offering a pink chocolate that is made without berries or additives - as the first company in German-speaking Switzerland."]verifyErrors }}{{ message }}{{ /verifyErrors }}{{ Jacey Fortin (7 September 2017). "Ruby Chocolate Wants a Place at the Table With Dark, Milk and White". The New York Times . Retrieved 13 September 2017– via www.nytimes.com.

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Morillo, Alexis (24 January 2020). "Häagen-Dazs Has All New, Limited-Edition Ruby Cacao Ice Creams For V-Day". delish . Retrieved 7 March 2020. Bachmann, a confectionery based in Lucerne, released several ruby chocolate products in May 2018, including pure bars. [28] Ruby chocolate is a style or distinct variety of chocolate that is pinkish or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. [2] [3] [4] It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate (in addition to dark, milk, and white chocolate varieties). [5] [6] Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.Barry Callebaut reveals the fourth type in chocolate: Ruby". www.barry-callebaut.com (Press release). 5 September 2017 . Retrieved 13 September 2017. Swiss confectioners devise fourth chocolate type: ruby". Financial Times . Retrieved 17 September 2017. Kwil, I., & Podsiadły, K. (2019). Innovations in the Chocolate Manufacture as Part of Polish Confectionery Industry. Wrocław University of Economics.