According to legend, Luisa Spagnoli and one of the company’s founders were clandestine lovers who would exchange secret love notes to each other, hidden inside of chocolates. Somehow, their love affair was brought into the company’s branding that would take off across Italy with massive success. Nestlé reduced the amount of transfat in Lion bars to meet a growing consumer trend for smaller portions and healthier eating but sales fell by 18% between 2004 and 2005. [4] In addition, total volumes declined from 30,000 tonnes to 18,000 tonnes between 2002 and 2007 and by around 50% over the span of 10 years. [4] [5] In 2007, Nestlé sold its factory in Dijon to Barry Callebaut with Nestlé saying it will outsource the production to the chocolate producer who can use the existing capacity and equipment to manufacture some of its own products. [6] [5] 2017–present [ edit ] Nestlé Les Recettes de l’Atelier is a premium chocolate brand that was launched by Nestlé in Switzerland and France in 2014. The brand name roughly translates to “recipes of the artisan’s shop,” and it is known for its high-quality ingredients and artisanal approach to chocolate making.

Nestlé Les Recettes de l’Atelier has a range of unique flavors, including Dark Chocolate with Almonds and Hazelnuts, Milk Chocolate with Almonds and Hazelnuts, and Dark Chocolate with Orange and Almond. Crunch (produced worldwide by Nestle, apart from the USA, where it’s produced under licence by the Ferrara Candy Company (Ferrero). In 2019, Quality Street announced that it was removing the Toffee Deluxe variety from its assortment and replacing it with a new chocolate called “Chocolate Caramel Brownie.” In 2019, Nestle Toll House celebrated the 80th anniversary of the invention of the chocolate chip cookie with a giant chocolate chip cookie weighing over 5,000 pounds.Nestlé Les Recettes de l’Atelier has a range of “Just 3 Ingredients” bars, which are made with only three essential ingredients: cocoa mass, sugar, and cocoa butter. In a 2004 analysis by the Consumers' Association, researchers named it the worst and most unhealthy cereal in the survey. [13] It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name. [13] [14] It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt. [13] In the United States, Crunch bars are produced under license by the Ferrara Candy Company, a subsidiary of Ferrero. Baci chocolate was introduced to the United States in 1939 and has since become a popular chocolate brand worldwide. Today, Baci Perugina is owned by Nestle and is still produced in Perugia, Italy. Crunch is a chocolate bar that is made of milk chocolate and crisped rice. It was first introduced by Nestle in the United States in 1938, and it is now sold in over 40 countries worldwide.

The brand has a focus on sustainability and ethical sourcing, using only 100% sustainable cocoa in its chocolate bars.Nestle Munch is also available in other countries, including Pakistan and Bangladesh, where it is sold under the name “Munch Break” and “Munch” respectively.