Working alongside nutritionist Lucy Sommer, we’ve established our own fresh criteria with a focus on balance and flexibility at the core. This, for us, is a much more realistic and honest stance on how people really eat. We know that sometimes wholemeal just won’t cut it and that some crust ciabatta rolls are exactly what you’re after. We get you – because we think the same thing. Life’s too short not to eat pasta. We’re not here to tell you how to live your life, we’re just trying to help make it more delicious. Ben x As a London-based company, Mob has historically focussed on London-based talent and championing businesses in the local food scene. Freya has been integral in spearheading coverage of some of the vibrant and exciting food scenes outside of the capital. We signed with a new publishing house ( Penguin Random House) about a year ago - the publisher there is Lizzy Gray. She is absolutely brilliant - the mastermind behind the amazing Ottolenghi cookbooks, and many more. Under her direction and leadership, Ebury has become the market-leader for cookbook publishing. Recipes we love: Harissa Sausage Orzotto, Lamb and Mint Flatbreads, Crispy Chilli Cauliflower and the Smoky Tomato and Aubergine Sandwich. So, with a focus on northern cities in particular, Freya started by asking our audience which cities/regions they would want to see on our stories, and after the collecting the results, started with Leeds as our first city highlight. She would then go on to collect the restaurants by asking the audience for their recommendations.

Mob — Mob 6 Mob — Mob 6

Carolyn Thorne bought world rights in all languages directly from the author, Ben Lebus, founder of Mob, for publication on 15th September 2022. Whatever form it takes, reactive content helps you stay top of mind with your audience, by demonstrating that you're just as much of a consumer of culture as they are. It’s an excellent way to relate to your existing audience, whilst reaching new audiences at the same time.Being from Newcastle herself, she felt that more northern representation, in particular, could help to build an even stronger connection with our nationwide audience. With that in mind, we wanted to publish a book that called for using only a handful of ingredients. 6 ingredients to be exact (excluding cooking oil, salt and pepper. Every single recipe using 6 ingredients or less. It started out as an idea in 2016 when Lebus noticed that none of his university friends could cook and, “armed with nothing but a kitchen, a camera and some recipe ideas”, he started creating overhead videos that people could actually cook from. The next part was developing the recipes. When we had landed on the idea, we wanted ensure that every single recipe would feel like a real showstopper. We wanted each dish to feel like a centrepiece. And so the recipe developers got to work. And what they produced is just exceptional. Every recipe is a 10/10. There isn’t one that doesn’t feel completely at home amongst this incredible overall list. The creativity of Sophie Wyburd, Saskia Sidey, Zena Kamgaing, Xiengni Zhou, Jordon Ezra King and Ben Lippett is off the charts. This cookbook is an evolution of Mob. You spoke, we listened, and we’ve created an entire cookbook of recipes that focus on the good stuff without compromising on flavour. Don’t get us wrong, we’re big fans of indulgence every now and again, but life’s all about balance. And nothing beats the satisfaction of eating something that’s super tasty which just also happens to be good for you. As a team, that’s the sort of food we cook on a day-to-day basis. Because as much as we do love a carbonara, having it every day of the week would probably be overkill.

Fresh Mob: Over 100 tasty healthy-ish recipes a book by Mob.

The publisher describes Mob as a food media platform dishing up tips and recipes for meals that are “way tastier than they should be for how easy and affordable they are”.We’ve partnered with the nation’s favourite budget supermarket again this year, because — quite frankly — the Mob can’t get enough. And as part of this year’s campaign, we’re creating a selection of exclusive recipe guides in partnership with Aldi UK, titled “Big Night In,” which we’ll be pushing out through our newsletter (so make sure you’re subscribing). Our brand new cookbook, Mob6, comes out in THREE DAYS! Thought you might be interested in hearing about the process. Are you passionate about social media? Do you have an in-depth knowledge of the food and drink world? We're looking for a London-based Social Media Manager to join our team. If you think you, or someone you know, would thrive in this role, please get in touch or share. Full job details via the link below. #SocialMediaManager #Joinourteam