At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. But we didn't just want people to like it, or even love it - we wanted them to idolise it. So, it was time to bring adidas's World Cup hero product to life; for football fans, media, and influencers, everywhere. adidas has unveiled ‘brazuca’, the official match ball for the 2014 FIFA world cup in brazil. two-and-half-years in the making, the ‘brazuca’ has undergone extensive testing involving 600 of the world’s top players and 30 teams in 10 countries across three continents, including four-time player of the year lionel messi and italian club AC milan, making it the most tested ball ever by adidas. the technology incorporated into the bladder and carcass of ‘brazuca’ is identical to the tango 12 used in the 2012 EUFA euro cup, with its ribbon panel design and colors symbolizing the traditional multicolored wish bracelets worn in brazil. a new structural innovation provides a unique symmetry of six identical panels alongside a different surface texture which aims to enhance grip, touch, stability and aerodynamics on the pitch. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. Adidas unveiled the Brazuca at a launch event on 3 December 2013, two days ahead of the traditional unveiling of the World Cup match ball at the draw of the group stages of the World Cup Final. [2] The launch event took place in Rio de Janeiro at Parque Lage and featured a 3D light projection, which revealed the Brazuca to everyone in attendance. [3] [18]

Brazuca and the history of the match ball - BBC World Cup 2014: Brazuca and the history of the match ball - BBC

As might be expected, adidas are talking up the performance and stability of the latest ball, but expect opinions on it to form one of the minor discussion threads between now and the World Cup. And then expect the same in four years time — the ball reveal comes hard on the heels of adidas and Fifa extending a partnership that began with the 1970 World Cup in Mexico and will now run until at least 2030. a b "Nome da bola da Copa é escolhido pela primeira vez por torcedores: Brazuca" (in Portuguese). Globo Esporte . Retrieved 3 September 2012. a b c "adidas Brazuca – Name of Official Match Ball decided by Brazilian fans". FIFA.com. Fédération Internationale de Football Association. Archived from the original on 5 September 2012 . Retrieved 3 September 2012. The Adidas Brazuca, being used in the 2014 FIFA World Cup quarter final between Brazil and Colombia In fairness to adidas, most complaints have tended to come pre- rather than mid- tournament — suggesting one or two athletes have historically got their excuses in early. The company can also claim one truly historical significant tech innovation being met with approval by players — their innovation of replaceable studs is widely credited as helping West Germany come from behind to beat Hungary in the rain in the 1954 World Cup final.adidas MLS Match Ball: League to debut new Brazuca design". mlssoccer.com. MLS soccer.com. 7 December 2013. Archived from the original on 15 September 2015 . Retrieved 17 June 2014.

World Cup 2014: Brazuca and the history of the match ball - BBC

Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminense. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane. The focus was on instant, witty, fun reaction during matches. Brazuca's in-game reactive tweets were the fastest, funniest and most engaging at the World Cup. In 2002, when the “Fevernova” debuted for the Japan and South Korea World Cup, it was labelled a “ridiculous kiddie’s bouncing ball” by Gianluigi Buffon, while the 2010 “Jabulani” was described variously as “a beach ball” (Iker Casillas) and “dreadful” (David James), after its “grip and groove” surface on 3D panels appeared to perform erratically at altitude in pre-tournament friendlies. It even enjoyed the honour of exclusively tweeting the shortlist for the FIFA Golden Ball Award, which is given to the best player at the tournament.a b c Howells, Richard (11 June 2014). "World Cup 2014: Adidas "Brazuca" Ball Scores With Fans". Forbes . Retrieved 14 June 2014. The ball is a developmental successor to the Adidas Tango 12 series of balls, with the same bladder and carcass but a different surface structure. [2] [5] The ball weighs 437 grams and has a circumference of 69 centimetres. [6] The ball has been made of six polyurethane panels which have been thermally bonded; the reduction in the number of panels is claimed to increase the consistency in the ball. [2] The Brazuca ball has been stated to avoid aerodynamic problems with the Jabulani ball used in South Africa for the previous World Cup. [7] It is textured to feel more like the Adidas Finale 13, the official UEFA Champions League ball, than the Jabulani. Leswing, Kif (9 December 2013). "Feet-On With Adidas' Newest World Cup Ball, the Brazuca". Wired . Retrieved 17 December 2013. We maximised adidas' World Cup partnership in in an innovative way that brought the essence of Brazuca to life. The campaign was primarily designed for the adidas target audience, but also to be accessible and relevant - and entertaining - for football fans around the world.

Adidas Brazuca is official match ball of J League 2014 Adidas Brazuca is official match ball of J League 2014

a b "adidas brazuca – tried and tested". FIFA.com. Fédération Internationale de Football Association. Archived from the original on 2 May 2017 . Retrieved 27 April 2014. Argentina: 2013–14 Argentine Primera División (Torneo Final) and 2014 Argentine Primera División ( Adidas Argentum) The name of the ball was revealed on 2 September 2012. [2] It was selected by a public vote organised by the Local Organising Committee and Adidas, with over one million Brazilian football fans voting. [2] The name Brazuca was chosen with 77.8% of the vote. [4] Two other voting options were given: Bossa Nova (14.6% of the vote) and Carnavalesca (7.6% of the vote). [2] [4] Prior to the official launch, brazuca and brazuca Final Rio went through a thorough testing process over a two and a half year period involving more than 600 of the world's top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Our products are the focal point of our campaigns. For our biggest campaign of all time, we let the most important product of all speak for itself.To activate the most visible element of adidas' World Cup sponsorship, the strategy was designed to bring fans closer to the World Cup tournament in Brazil. The original Brazuca balls for the World Cup finals were contract manufactured in Pakistan, [11] however bona fide replica balls are made in both China [2] and Pakistan. [11] It brought fans closer to the game than ever before. Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations, from France's flirtation with goal-line technology to Germany's triumph at the Maracana. adidas today unveiled the Brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil.