October 2nd, 2020: Amaya was mentioned in episode 1 of Rainbow High " When the G.L.A.M. Hits The Fan". Bella's runway show design made by Skyler in “ Amaya's Discovery” is inspired by Ariana Grande wearing Giambattista Valli at the 2020 Grammys.

Amaya is a pale-skinned teenage girl. In Series 1, because she wasn't afraid to stand out, she had long straight white hair with platinum tinsel and rainbow peek-a-boo highlights on the lower layer of her hair. Her eyes are blue with a tint of purple. Her makeup consists of glittery pink, violet, and platinum eyeshadow and pale pink lips. Having very opposing personalities and style, Jade is her closest in her friend group. With Jade advising, helping and defending her when ever the opportunity arises. When Bella wanted to risk her spot at Rainbow High for a competition to have a summer internship with Ramona Barnes, Jade talks her out of it. The following night when Bella can't sleep Jade keeps her distracted by taking her around the school. However Bella betrays Jade's trust and enters the competition anyways. Once Ms. Wright announces Bella's expulsion during class Jade is crushed. After class ends Jade runs to find Bella so she can say a tearful and heartfelt goodbye, Reminding Bella that no matter what happens she'll always be a part of their group. When Violet posts a video of Bella getting expelled and it goes viral, Bella talks to Jade in tears. Jade promises to make things right, and confronts Violet about the situation. Jade is initially very excited for Bella's return to Rainbow High, her face lighting up the second she lays eyes on her. However their relationship has changed once Bella returned. Jade believes Bella is upset with her because they haven't hung out or talked much since Bella's return. When Bella is leaving to the Sparkle Sister's Ski Lodge for winter break, Jade is the only one who doesn't say goodbye to her, instead shying away with an upset look on her face. During Radiant Week however they seem to have a big fight but they make up and talk a little afterwords. They seem to be on good terms once again for now. Like with Daria and Stella, she is one of Bella's new roommates. She gets along fast with her when Sheryl spills the tea on her new runway group. Sheryl later offered for Bella to join her and Gabriella's Radiant Week team which Bella accepted, together they won and got the opportunity to spend some time at Pacific Coast High. They're later seen cheering in the crowd along with Gabriella and Finn in " Rainbow Vision Finale: Part 2" and " Rainbow Vision Finale: Part 3". The Twins come with complete doll outfits with doll clothes and interchangeable doll accessories. Dress her in each look, then mix & match the girls outfits. Sheryl is shown to be accepting her new roommate almost immediately as they got along fast. She even spills the tea about their runway group.Despite barely even knowing each other, Amaya and Bella have a rather complicated relationship. Amaya first learns of her after meeting her runway group, learning that she is in fact her replacement. Amaya feels guilty about this, however Bella appears rather bitter towards her. They were later seen talking in " The Eclipse - Phase One, Part Two", suggesting that they have become friends. The bow on her headband is place on right side on her doll, but in her artwork and animated series the bow is place on the left side where her side part is. Amaya Raine is a 2020-introduced and all-around character. She is a student at Rainbow High that focuses in Fashion Design. Amaya's stand out style with dramatic textures and edgy details are a perfect fit for Rainbow High. She's a fashion designer, who made a big name for herself in her small town, because she wasn't afraid to stand out. Amaya creates showstopping looks with vibrant colors and glam details and she dreams of setting major fashion trends. Amaya is as bold and daring as her fashion designs, because she’ll have to turn her color up and embrace her rainbow to make her mark in a school full of so much amazing talent. Mix and match Rainbow High Accessories, create diverse collections, and elevate your dolls style with makeup, shoes, colourful outfits and more. From school chic outfits to gothic glam dolls, every child will find their playmate in this range.

Amaya's name is a play on the phrase "end of the rainbow" as her first name means "the end" while her surname is a pun on rainbow. Her first name, Sheryl, is a reference to Cher, after Cher Horowitz from the movie, Clueless. Meyer's last name is a reference to Meyer lemons, a yellow fruit variety. Kia is once again seen cheering for the competing bands, particularly cheering for The Royal Three as they sing " Spotlight". Kia is shown in a graph made by Karma to be a medium level of popular, being below The A's and a bit above the main girls.

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Bella appears to be quite talented in her focus 'set design'. This is showcased specifically in " The Prize at the End of the Rainbow", when she mentions that she wins 'a lot of awards'. Kia Hart is a 2020-introduced and an all-around character. She is a student at Rainbow High that focuses in Styling. Kia is beyond your average matchmaker- she puts together everything and everyone. From fashion to friends and creative collaborators. Kia's favorite past time is making connections. Legend has it she even introduced the A's to each other their first year. She's a Styling focus, because she has heart eyes for creating the perfect pairings and runway-ready looks. Kia knows everyone at Rainbow High. So, if you need the latest gossip, she’s your girl. It’s possible she’s been worked on ever since the first wave released, due to her standing with the Series 1 characters and due to her listing being leaked a lot earlier than the Series 2 characters. Kia was told to have helped River and Amaya get together because they are both compatible with each other. The prints on the twins' dress are inspired by the Louis Vuitton x Stephen Sprouse graffiti collection.

Kia introduced Avery, Aidan, and Avery to each other, all of whom are also in her grade. It can be assumed that she is on good terms with the three of them. Amaya's Series 1 doll was a Toy Book 2021 Doll of the Year Finalist along with all of the other Series 1 dolls. Victoria Whitman • Priscilla Perez • Michelle St. Charles • Olivia Woods • Kim Nguyen • Aidan Russell WHAT'S INCLUDED: 2 Fashion dolls, complete doll outfits, each has a pair of doll shoes, each has doll accessories, each comes with their own doll purse, and doll stand. Bella had a much duller, more rose gold color scheme within the first few episodes of the animated series. For an unknown reason, this was changed to a brighter, more pink color.

Kia makes her first major episode appearance, where she is shown to be in charge of running The Rainbow Union. Needing help in running it she put fliers up to bring in more workers, including Ruby. After showing her the ropes Ruby begins working her job, although she ends up on a loosing streak. Despite these many negatives, Kia did not lose sight of Ruby's determination or charisma, and she ended up giving her the job. Ms. Hilton has a rather trendy, cool, and approachable demeanor. She is easy to talk to and loves teaching and guiding her students, taking time to both talk to them and listen to what they have to say. Along with this, she is also a fan of art and music, happily judging Rainbow Vision and supporting all the contestants. She’s also very peppy, and shown to be smiling a lot.