As different hair serums have a variety of different textures and ingredients, make sure you read the instructions carefully before application. By avoiding your roots, you'll manage to avoid product buildup - and you'll ensure that your serum gets to work on the areas which need the most help.

When you apply the serum to your palms and rub them together, you're gently adding your body warmth to liquefy the serum - after 5-6 seconds, it should feel softer, smoother and have more slip to it. This will let you run it though your lengths much more easily. If you're applying our serums onto wet hair, sparingly, dispense one pump of serum into your palms and rub your hands together to gently warm the product. Spread evenly through your hair, avoiding your roots. Getting to know your hair type and buying the right products for it is the cornerstone of good haircare. The first thing to remember is hair serum is a lot like perfume - a little bit goes a long way. You can always apply more, but you won't be able to remove excess serum without washing your hair. Over-applying serum can leave your hair looking greasy and dull. A good hair serum will be your go-to product whenever humidity hits - so go for a product which will keep working hard to keep you frizz-free. Our iconic All-in-1 serums provide 72-hour frizz protection, resist 90% humidity, and provide heat protection up to 220°C.

As a rule, your roots won't need serum - they'll be moisturised by the natural oils produced by your scalp, and applying serum to your roots can be overkill. You can always add more serum to your dry hair throughout the day, but make sure when you first apply serum that your hair is clean. Serums are different to oils, and creating gentle friction to get the product ready for application is vital for even, smooth application. Our serums are also enriched with argan oil, coconut oil and moringa oil to transform your hair from frizzy to fabulous. If you've got fine hair and you're worried that hair serum might be too heavy for your hair, we'd recommend that you use our All-in-1 Lightweight Serum.

If possible, make sure you wash and condition fine hair before adding serum. You can apply our Frizz Ease serums to wet or dry hair, but for fine hair, we'd advise applying hair serum to damp hair before the rest of your styling products to maximise the benefits. If your hair is fine, we recommend using a pea-sized amount at first. Apply a half-pump of product to your palms, rub them together, and evenly distribute throughout your hair. For people like me who crave hair hydration more than coffee, the blend of silk proteins and oils like argan, coconut, and moringa are basically a dream come true. It comes in two formulas, Original and Extra-Strength, and both are getting a makeover in 2022.