While brands are a matter of personal preference and many other great competing brands have arisen in recent years, the good thing about American Crew is that it has stood the test of time.

Spray: We’re not referring to hairspray, but to products that are marketed equally to men and women: sea-salt sprays. The beauty of Forming Cream is that the hold is moveable, making restyling simple if that’s what you want to do. Because it gives so much height to hair, Smooth Viking is ideal for short or medium-length hairstyles. As another added feature, it works to lubricate and invigorate the skin - a bonus for those with sensitive skin!If there’s any soreness or irritation, don’t apply it to your hair as you may have had a reaction to it. Pomade has a slightly stronger level of hold than Forming Cream and would be better suited to keeping thick, long hair in check. Pomade: Traditionally an oil-based product, most pomades are now water-based and have a gel-like consistency. It’s a thick paste that feels like softened wax, and for good reason, since one of its main ingredients is beeswax. Not only that, but unlike heavier wax-based products, this subtle creme won’t leave your hair shiny and obnoxious, which is great if you’re looking for a very natural hold.

To be honest, my first experience with American Crew’s Fiber Molding Creme wasn’t exactly a positive one. Forming cream is best for men with thin and short to medium-length hair looking for simple slicked-back or side-swept looks with a medium shine. Its ingredient list includes rose hips, coconut, chamomile and green tea, which add a light, pleasant scent that won’t overpower your cologne. Our tester noticed, however, that it dried a little too quickly as he combed his hair, and he needed to moisten his comb with water a few times so it wouldn’t get stuck.Other ingredients within Forming Cream include Lanolin Wax (provides a moveable hold), Glycerin (softens and thickens), and Sucrose (conditions and moisturizes).