Bringing variety to strawberry cider flavours Strawberry fields forever: Kopparberg grows its line of Strawberry cider options. Rob Salvesen, Head of Marketing at Kopparberg, comments: “No one does flavour like we do and we weren’t content with the bland and subtly flavoured options currently available on the market. Rob Salvesen, our Head of Marketing said, “Strawberry & Lime has been one of our most successful variants since it landed in the UK, and because of this, we wanted to put a spin on our famous strawberry flavour that we know our fans love with the introduction of Pineapple and Mango. We can’t wait for our fans to try these flavours for the first time and hope our strawberry series is here to stay, much like the original.”

The addition of two new flavours for Kopparberg couldn’t have come at a better time for the brand as IRI Marketplace data found a rise in demand for fruit cider flavours, with Kopparberg predicted to uplift sales more than any other brand. Noting VYPR research that found 80% of fruit cider drinkers were actively looking for new and different flavours from the category, the drinks firm is keen to make the most of this with strawberry flavours.Rob Salvesen, head of marketing at Kopparberg, said: “Strawberry & Lime has been one of the brand’s most successful variants since it landed in the UK. And because of this, we wanted to put a spin on our famous strawberry flavour that we know our fans love with the introduction of Pineapple and Mango. The new strawberry variants will transport you to a tropical paradise with every sip. Whether you’re enjoying them on a warm summer day or at a social gathering with friends, these new flavours are sure to impress your taste buds and leave you wanting more. For the cider fans out there, this isn't the only new invention by Kopparberg to launch this month. The brand have brought out the new Mixed Fruit Tropical Cider which is available now, and in a limited-edition design too. As well as the mouth-watering fruity flavours, the eye-catching bottles are the perfect addition to your serving table when putting on a spot of al fresco dining for friends.

New Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Kopparberg can, resulting in a drink that’s perfect for those moments with mates as the sun goes down and there’s a ripple of excited energy in the air.”

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