Tom concludes: “Our immediate future is all about international expansion. We have grown export from seven to 17 markets across five continents. We have just gone live in Australia in their largest off-trade retailer and are launching into the US next year. Founded in 2012 and led by husband-and-wife team Tom Warner and Tina Warner-Keogh, Warner’s has risen to become the UK’s leading ‘super-premium’ flavoured gin brand. It currently owns 23.5% of the UK’s super-premium gin market.

We’ve seen first-hand the positive consumer response to authenticity and a brand story they connect with. We’ve found that audiences want to keep things real and choose brands that are honest and doing something for the planet, which is what we’re all about.” Where next for the ‘ginaissance’? The soft pink colour of the liquid is because a third of every bottle is pure rhubarb juice, with no synthetics, and nothing artificial – it’s as nature intended. This has subsequently led to a plethora of copycat products – including rhubarb-inspired drinks across the board.” Exponential growth For consumers, there’s an element of gin becoming social currency. From a business perspective, there’s an opportunity: consumers are wanting to connect with authentic brands and are happy to go for a premium option if the quality is there.

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Personalisation is available on the following 70cl Gins; Harrington Dry Gin, London Dry Gin, Lemon Balm Gin, Honeybee Gin, Elderflower Gin, Rhubarb Gin, Raspberry Gin, Sloe Gin, Spring Blossom, Strawberry & Rose Gin and Christmas Cake Gin But, who is leading this gin revolution? And will the UK remain in high spirits over its favourite tipple? Leading a movement Beginning as a farm diversification project, Warner’s gin is crafted with water drawn from our own spring on Falls Farm, where we grow many of our own botanicals and harvest honey from 20 beehives. Our goal is to become as self-sufficient in as many botanicals as possible.” Authenticity and innovation come hand-in-hand for market leaders, and Warner’s is no exception. The brand is legally confirmed as inventors of rhubarb gin and for creating the modern ‘pink gin’ craze, which continues to grow. Currently, 68.6% of the industry’s gin sales growth is accounted for by pink gin. Tom continued: “We triggered the current pink gin craze when the company launched the world’s first all-encompassing ‘pink gin’ with Warner’s Rhubarb Gin in 2014.

It is clear to see that Warner’s has not only risen to become market leaders, but is very well aware that in such a competitive and growing market, the need to constantly improve is crucial to achieving major growth. The past ten years have seen gin become the nation’s go-to alcoholic drink, with Warner’s leading the way – however, where will the industry go next? Tom explains: “We’ve been doing a lot of firsts, and if anything, have become more authentic and farm-grown as we’ve matured, and solidified what we stand for. This is probably due to being more self-critical as time goes on, but also thinking about what truly matters – which is where biodiversity and our botanical gardens come in.” He explains: “The growth of the gin industry has been stratospheric. In the first five years we saw 30% compound growth – which is huge. The category has since tripled and has become a self-fulfilling prophecy. Our growth has predominantly been down to passion, innovation and experimenting with flavour.

Scientists at the International Flavour Research Centre at the University of Nottingham confirm that focusing on the flavours, through reciting the tongue twister, will give you an enhanced tasting experience. That ability to be able to manoeuvre in such a fast-moving industry has been primarily driven by its family values and the desire to constantly evolve its products.