Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin conditions. The famous Mayo Clinic dermatologists recognised their pioneering work and the AVEENO® brand was born. Also known as Pro-Vitamin B5, this ingredient works with other ingredients to moisturize and soothe dry skin. These ingredients work together to help the ingredients in the product from separating and gives it a consistent texture. Since then, we’ve published 70 years of clinical evidence supporting the benefits of oat and other natural ingredients. More recently, our research has been instrumental in advancing the scientific understanding of the microbiome throughout the human body, at every stage of life. Today, AVEENO® scientists are industry experts on the microbial diversity of both healthy and compromised skin. This group of ingredients has been carefully chosen to work together to maintain high quality by helping prevent the formula from separating, losing its texture, or growing mold and bacteria.

This ingredient works with other ingredients to moisturize skin and is a powerful antioxidant. Derived from the Wild Chamomile plant.We will continue to partner with scientists who are discovering natural ingredients that enhance the skin’s well-being, because we are mindful of our legacy of innovation. This group of ingredients has been carefully chosen to work together to be easily applied and provide moisturization.

Water (eau), Glycerin, Dimethicone, Cerearyl Olivate, Avena Sativa (Oat) Kernel Flour, Sorbitan Olivate, Polyacrylamide, Synthetic Beeswax, Phenoxyethanol, C13-14 Isoparaffin, Butylene Glycol, Dimethicone Crosspolymer, Panthenol, Chlorphenesin, Dimethiconol, Carbomer, Laureth-7, Chrysanthemum Parthenium (Feverfew) Flower/Leaf/Stem Juice, Ethylhexylglycerin, Sodium Hydroxide, Avena Sativa (Oat) Kernel Extract, Centella Asiatica Extract.

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