Another added: “Miracle in a tube - I've been using this wrinkle filler for over a year now. I love it so much I have one with my makeup at home and carry another tube in my purse. I'm 49 years old so I have my fair share of wrinkles. Another said: “I have compared this to the Benefit Porefessional pore filler and it really does work. It definitely makes lines and wrinkles appear less due to filling the deflecting light (it doesn't get rid of them but nothing will either) I put it on before makeup but after moisturiser etc and all of my lines (I have a lot) definitely looked a lot less.

Some customers haven’t got along with it quite as well, though, with one writing: “Applied after foundation, just removed foundation and sat in wrinkles……not the best look. Very disappointed.” A second commented: “I've had this instant illusion for for 2 weeks it is nice and soft but still got my wrinkles.” Over on TikTok, celebrity makeup artist Jamie Makeup recommended the No7 Wrinkle Filler - a cheaper alternative to the Clarins Instant Smooth - and said the best way to use it is to ‘pat it down and wait for it to dry’ before applying a translucent powder, finishing off with a setting spray. Fine lines and wrinkles can be the root of insecurities for many, with some even considering injectables to try and combat ageing. But some have avoided going under the needle by investing in a Boots beauty cream that ‘blurs’ imperfections and works ‘instantly’. The No7 product boasts a ‘light velvety soft formula’ that creates an illusion that leaves skin looking smoother, radiant and more youthful. The brand explained that the blurring effect is a result of ‘a unique blend of soft focus spheres and reflecting pigments that form a light diffusing cushion on the skin’. Others have compared it to big name brands like Hour Glass and Benefit, with one beauty buff commenting: “LOVE THIS STUFF! I use it every day as a primer. Prefer using this as a primer over HourGlass, Pat McGrath, Smashbox, ANYTHING from Sephora. I use it as a primer, let it dry, then apply my makeup. Will also use around my eyes as a touch up mid day. LOVE IT!”