BACARDÍ Spiced has a caramel-like vanilla flavor with subtle notes of almond and dried, dark fruits rounded out by cinnamon, nutmeg, and a touch of honey creates a balanced rum with a hint of smokiness. Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement.

Bacardi Spiced Rum is created with a blend of rums mellowed in charred American white oak barrels. From there, spices including maple, cinnamon, nutmeg, honey and vanilla are added. The result is what the company callsThe Oakheart name was developed in collaboration with thousands of consumers and hundreds of bartenders. More than 2,700 names were considered before Oakheart was selected, a process that took more than two years. Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more

It’s not complex, but it really doesn’t feel like it is intended to be anything other than what it is: An affordable base for the most classic of two-ingredient mixed drinks.