In Thailand, energy drinks are most popular with blue-collar workers. Red Bull re-positioned the drink as a trendy, upscale drink, first introducing it at Austrian ski resorts. [25] Pricing was a key differentiator, with Red Bull positioned as a premium drink [26] [27] and Krating Daeng as a lower cost item. In many countries, both drinks are available, dominating both ends of the price spectrum. [25] The flavouring used for Red Bull is still produced in Bangkok and exported worldwide. [25] Gary Smith is one of the co-CEOs of Red Bull. As a senior board member and corporate secretary between 2000 and 2007, Mr. Smith was also responsible for all day-to-day operations of the company as the COO, including sales, trade marketing, motorsports marketing, finance, information systems, legal, supply chain, operations, and human resources. [28] Eder, Marton (25 January 2023). "Red Bull Sales Top 11 Billion Cans in Post-Pandemic Surge". Bloomberg News . Retrieved 14 August 2023.

France ends 12-year ban on energy drink Red Bull". Reuters. Paris. 15 July 2008. Archived from the original on 10 May 2010 . Retrieved 22 November 2010. Caffeine, taurine, [3] [4] glucuronolactone, [5] [6] [7] sucrose and glucose, B-group vitamins, and water

Top 50 cocktails

Authorities in France, Denmark, and Norway initially did not permit the sale of Red Bull. [71] However, as of 2021 [update], it is on sale in all 27 member states of the European Union and in 171 countries around the world. [72] [73] Hanson, Angela (28 October 2013). "Innovation Alley". Convenience Store News. Archived from the original on 28 September 2021 . Retrieved 20 September 2021. Kim, Woojae (2003). "Debunking the Effects of Taurine in Red Bull Energy Drink" (PDF). Nutrition Bytes. 9 (1). ISSN 1548-4327. Archived (PDF) from the original on 13 June 2021 . Retrieved 18 March 2020. Davidson, Neil M. (27 July 2017). "Young Swedish gamer Leffen shakes up world of 'Super Smash Bros. Melee' ". National Post . Retrieved 22 September 2021.

Red Bull KTM | Team Intro | Transworld Motocross". Transworld Motocross. 18 December 2016. Archived from the original on 9 March 2017 . Retrieved 8 March 2017. Newell, Adam (15 June 2018). "Cloud9 announce new partnership with Red Bull". Dot Esports. Archived from the original on 29 September 2021 . Retrieved 22 September 2021.

In 2018, the company launched Organics by Red Bull, a line of organic sodas with four flavours; bitter lemon, ginger ale, tonic water, and a new version of Red Bull Simply Cola. [70] Regulatory approval and legal status [ edit ]

Lacy, Eric (27 January 2014). "Grammys 2014: Watch Detroit Red Bull House of Art 'City of Soldiers' commercial aired during show". MLive.com. Archived from the original on 28 January 2015 . Retrieved 24 January 2015.Red Bull House of Skate". YourPSHome.net. Archived from the original on 9 March 2017 . Retrieved 8 March 2017.

Greenberger, Alex (4 December 2020). "Red Bull Closes Influential New York Art Space Home to Trendy Exhibitions". ARTnews. Archived from the original on 30 January 2022 . Retrieved 15 September 2021.Robichaud, Andrew (19 May 2017). "Red Bull announces League of Legends team – TSN.ca". TSN. Archived from the original on 29 September 2021 . Retrieved 22 September 2021. Scientific Opinion on the substantiation of health claims related to taurine and protection of DNA, proteins and lipids from oxidative damage (ID 612, 1658, 1959), energy-yielding metabolism (ID 614), and delay in the onset of fatigue and enhancement of P". EFSA Journal. 7 (10): 1260. 2009. doi: 10.2903/j.efsa.2009.1260. Tijdschrift voor Psychiatrie – Author index: Baelen, P.C. van". 21 December 2008. Archived from the original on 21 December 2008 . Retrieved 2 February 2016. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, the drink added numerous variants over time. Its slogan, "Red Bull Gives You Wings", [12] is considered one of the most popular and memorable advertising slogans in the world. [13] Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" [14] [15] through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project. [16] In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements; and music, through its Red Bull Records label. [17]