The text and associated instructor materials are of very high quality appearance. The images, and videos are excellent. As with most texts, a few hyperlinks no longer work, but that is a teachable moment for students as well! Every chapter in this textbook contained additional ethics assignments that help incorporate diversity and different dilemmas that businesses have faced over the years. These assignments along with examples in the textbook help to create a more inclusive learning experience for students. Financing Small Business Activities” could revisit product lifecycle to align sales with appropriate funding options. Meaning early phase startups are usually not strong candidates for traditional bank loans. Definitely include/expand crowdfunding/crowdsourcing for startups. Each chapter contains a “key terms” section where terms from each chapter are defined. Further, this text is written in a way that flows well and is easily understandable to the lay person.

I did change the chapters around, but that might just be my personal preference. I tried to group the chapters by how they worked internally and externally, but as I said this might be just the way that makes sense to me. This textbook is consistent in the way that the book is created from beginning to end. The creation of each chapter and section are very well planned and executed.The textbook modularity is good. The index takes a while to load but clearly identifies the topic links in every chapter. It does not appear that the book is set-up using a modular approach or using sections to breakdown the 17 chapters in 4-5 broad sections or modules. Consider using a common modular format that include Business Basics, Marketing, Operations and Finance.

The textbook is written in accessible language and highly appropriate for an introductory first year class in business. Well-organized. I liked the final chapter that focused on business careers. Would potential consider teaching topic this Week 1. The challenge with any books, especially business books with the need and importance to include relevant and real-life examples and case studies. Unfortunately, all of those stories are short-lived and perishable until the next big story makes them obsolete and stall.Reviewed by Kathryn Archard, Senior Lecturer, Writing Program Director, University of Massachusetts Boston on 5/27/20 I like highlighting the importance of Managing Workplace Diversity. Consider comparing employee vs contractor rules and regulations as part of the gig economy. Could also update based on the work from home mandates related to COVID closures, etc. Other issues to highlight gender pay gaps, Family Medical Leave (FML), Personal Time Off (PTO), and Minimum wage mandates.

This textbook covers a lot of material, which is great for an introductory course! I do wish there was more information on the various sections within a business plan though. The clarity of the text is clear, concise, and well suited for early college use. Students will learn new terminology throughout each chapter, with definitions and a glossary at the end of each chapter. I appreciate the use of modern, real-world examples to give students a more in-depth understanding of these business topics, which are otherwise abstract and intangible. Did not notice any offensive or insensitive content, but this topic could be an area of additional content or an appendix given recent cultural events in the U.S. and abroad. The "cancel culture" impact is real, and businesses and their employees need to learn about potential ramifications of their words and actions. The general concepts of business don't change very much over time. The case studies and examples are constantly changing. There is always the next big thing as well. The textbook does a good job of keeping the information basic and evergreen. I ask the students to provide more up to date examples and talk about the latest trends.The modules were well organized and made sense. The headings were appropriately placed and color was used to indicated additional readings, activities, or reflective materials. The sub-units could easily be rearranged, if necessary for presentation by the instructor. The text provided comprehensive content without being arduous and overwhelming. The topics presented are up-to-date and relevant. The author takes an unbiased look at business from every angle.