Moschino is split into three sections: Moschino (Mens & Women’s fashions), Moschino Cheap and Chic (a sub-section of their womenswear), and Love Moschino (previously called Moschino Jeans). Fragrances are influenced by all three sectors. Some of the world’s best perfumers have got their noses into Moschino fragrances over the years. The line-up is a vertiable Who’s Who, and includes… Olivier Polge, Alberto Morillas, Nathalie Lorson and Olivier Cresp. Cheap & Chic fascinates me with its diversity and unique blend of both spices and fruits combined with a soapy and clean accord. Scott’s Spring/Summer 2016 collection for Moschino featured bags in the shape of traffic cones, with a dress like a giant yellow feather duster, while the Spring/Summer 2017 show was a life-size collection of paper doll clothes. Fabulous! Over the years, Moschino developed an unmistakable design language, including prints with polka dots and fruits, symbols such as hearts and peace signs, as well as golden jewelry and quilted leather bags. The brand soon became a star in the Italian and international fashion spheres, presenting their collections in runway shows and fashion shoots with renowned magazines. With time, Moschino has added different lines to their brand, such as Moschino Cheap and Chic, a secondary, more budget-friendly line for women, as well as Love Moschino, a mixed line for men and women that toys even more with positivity and playfulness in fashion. In 2013 the brand was taken over by designer Jeremy Scott. Under Scott’s reigns, the brand pursued a theatrical and ironic take on fashion, launching perfumes in the shape of cleaning supplies, presenting over-the-top collections inspired by Marie Antoinette, collaborations with Barbie and incorporating altered versions of iconic logos such as McDonalds. News

The brand was founded in 1983 by the late Franco Moschino (1950–1994), immediately standing out due to their eccentric, vibrant designs. Scott delights in turning conventions on their head, and thus we see burger brands proudly emblazoned in patterns on sweatshirts, huge badges of retro-style, imediately recognisable advertising logos raised up to become iconic emblems in the fashion world. It follows, then, that Scott is the chap responsible for putting fragrance in traning shoe shaped bottles, inside teddy bears and even cleaning fluid type containers that might look more at home under the kitchen sink than on your dressing table. The first ever Moschino fragrance, Moschino For Women, was introduced in 1987 and since then there have been many iconic additions, including the latest Moschino Fresh Gold Couture (exclusive to The Perfume Shop), and the charmingly bonkers bottle of So Real Cheap and Chic Moschino. Moschino was founded in Italy in 1983 by Franco Moschino. Originally aspiring to be a painter, he translated his love for prints and color into fashion design. After collaborating with Italian fashion house Versace as an illustrator, the Istituto Marangoni graduate started with his own namesake brand. Soon, Moschino became known for interpreting classic styles of other houses, giving them a twist by adding confidence and boldness to the designs. Evolution

Fresh Couture uplifts with zesty mandarin and bergamot, before a raspberry juiciness and rich ylang ylang accord sweep in, adding intrigue. Delicate notes of osmanthus and white peony give away to an inviting accord of cedarwood, ambrox and white patchouli, in the dry-down. If that’s not enough to make you smile, the advertising campaign featured legendary supermodel Linda Evangelista in the role of most glamorous cleaning lady, ever. Since the eighties, Moschino has been known as a brand that dares to explore new grounds of fashion. Their luxury ready-to-wear apparel is characterized by bold colors and prints is frequently subject of discussion in the fashion world. Origins Moschino is pronounced ‘moss-keen-oh‘ (impress your friends who continue to say ‘mosh-sheen-oh’!) Listen to the clip, below, for further help…

I will admit that this fragrance will probably not capture you instantaneously, instead it will grow on you and develop into a scent that is truly difficult to resist. The heart is pretty, but not overly feminine. I prefer it that way. It has more of a raw, 'don't mess with me' kind of approach, which would really suit a strong and determined woman.Which scents should you seek out, and are you even saying their name correctly?! Read on for our guide to Moschino…

I love how the coriander blends with the peach and citrus notes in the opening. Together they create such an unusual yet classy scent, which is not too spicy nor too bitter or sour. In October 2013, Jeremy Scott became Creative Director of Moschino, showing his first collection in the Autumn of 2014. The musk certainly dominates the drydown, however I don't see this as being this fragrance's downfall. It is a rather nice finish to an incredibly alluring scent.

Make-up and skincare services, BrowBar benefit, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store Some might argue there’s a tendency for some fragrance houses to take themselves a little too seriously at times, but that accusation could surely never be levelled at Moschino! From bottles shaped like cleaning products to ones resembling Popeye’s gal pal, Olive Oyl, here we take a little look at their irreverant style… their first perfume in 1987 and have been a firm favourite in the world of fragrances ever since. The brand's founder Franco Moschino was well known for being eccentric and the names of Moschino's fragrances reflect his humour and whimsical nature.