Now Music is a Danish record label set up especially to release Now That's What I Call Music! albums in Denmark reaching the nineteenth edition in November 2007 not making anymore after that. As well as the Now regular series there have also been spin-offs including Now Big Hits, Now Christmas, Now Summer, Now Clubbing, Now Dance and Now Hip Hop.

Following its introduction in China, the Now! series has enjoyed great success, with a new compilation released approximately every three to four months. Each album contains current and recent hit singles from Chinese artists signed to EMI or Polydor, and from British and Australian pop acts such as Kylie Minogue, Sophie Ellis-Bextor, Sugababes or Robbie Williams. The original Now Dance series began in 1985 and has been released in a variety of titles, formats, and release frequency. Originally, the series captured extended 12" mixes of dance hits of the time, but from 1991 onwards, all Now Dance compilations featured 7" edits with only occasional extended versions or mixes included. The first two volumes were not released on compact disc, and all subsequent releases were either single, double, or triple disc sets. Unlike the main series, Now Dance were originally titled and numbered by their year of release (i.e. Now Dance '89). The frequency in which they were released also varied from year to year; initially, and most frequently across the series, there would be one Now Dance volume per year, but in 1994 for example, there were four volumes released, and in 1996, there weren't any Now Dance compilations released. Towards the end of the series, 3-CD digipak sets were issued, but in 2010, the long-running title was retired, and all subsequent dance-themed Now collections have been issued under the Special Editions series. Now That's What I Call Music! 57 - Now That's What I Call Music". www.nowmusic.com . Retrieved 2 July 2018.

Wade, Ian (5 May 2020). "Hit By Hit: 30 Years Of Now That's What I Call Music". The Quietus . Retrieved 5 May 2020. NOW That's What I Call Music! 102 - Now That's What I Call Music". www.nowmusic.com . Retrieved 21 February 2019.

Contains elements of “Sexual” Written by Oladayo Olatunji (Warner/Chappell Music Ltd (PRS). All rights administered by WB Music Corp. (ASCAP)), Victor Raadstroem and Elina Stridh (Kobalt a/c Telescope Music Publishing). Now That's What I Call Music! 71 - Now That's What I Call Music". www.nowmusic.com . Retrieved 2 July 2018. Now That's What I Call Music! 41 - Now That's What I Call Music". www.nowmusic.com . Retrieved 2 July 2018. Now That's What I Call Music! 9 - Now That's What I Call Music". www.nowmusic.com . Retrieved 2 July 2018. Now That's What I Call Music! 5 - Now That's What I Call Music". www.nowmusic.com . Retrieved 2 July 2018.Top 40 Compilation Albums Archive". Official Charts Company. 5 December 2009 . Retrieved 3 March 2012. Now That's What I Call Music! has released 61 physical albums since 1997, the latest one released July 2020 and further albums were released on streaming platforms only. The series is compiled in co-ordination with New Zealand's top record companies. The series is one of the highest selling compilations in New Zealand music history ( RIANZ) with multi-platinum album sales. Prior to this, there was an unrelated Now That's What I Call Music Series by Warner Bros. Records which only released three albums from 1992 to 1993. a b " NOW 29 Chart History: Billboard 200". Billboard. 28 November 2008 . Retrieved 18 August 2020.